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Among the lessons: Some digital pure plays stand out for their continued success, among them Etsy and Chewy. Read the whole story |
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The "traditional" American population is reaching retirement age -- and young, fast-growing minority groups are increasingly driving consumer spending. Read the whole story |
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Garden trampoline, a sport where athletes (typically tween and teen males) use a trampoline to perform flips, has exploded on social media. Read the whole story |
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MediaPost's fourth-annual Marketing: Automotive conference at the N.Y. International Auto Show at the Javits Center will cover how auto marketers are changing their approach to Tier One media spending and brand positioning, overcoming product marketing hurdles in the face of rapid technological change, and much more. Join us for an event you will not want to miss. Click for more |
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CMOs deserve a transformation that allows them to better accomplish the ultimate goal of driving value and growth that goes beyond mere brand awareness. Read the whole story |
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Latin American brands marketing to a Latin American audience might feel that they know their customers well enough. But is well enough good enough? Read the whole story |
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