Marketing Masters returns: How to use storytelling for strategic planning Learn how storytelling can help with performance marketing
ClickZ Daily: Oct 6, 2022 |
|
|
| Good morning! Humans are built for stories. It is in our DNA. Crucially, anyone can be a storyteller. It is a skill that can be learned. Franklin Parrish, Creative Director and Strategic Marketing leader at Kaiser Permanente Mid-Atlantic is the first guest in the second season of the ClickZ Marketing Masters podcast. As a seasoned storyteller and strategic director, Parrish offers a framework for how story structures can be used in the process of strategic planning. Team ClickZ The ClickZ Marketing Masters Podcast Season 2 is now live! Tune in to the first episode on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
|
Strategy Benjamin Broomfield Each story requires not only a hero but an adversary to overcome and a beneficiary who will share the goal of the hero. Whilst these characters can be portrayed as a Knight saving the village from a dragon, they can just as easily be portrayed in the context of an organization striving to achieve business goals. |
|
|
|
Social Benjamin Broomfield "Social conversations are not proprietary information, so everyone has access to what people are talking about. What separates us is the ability to move quickly. All the right people, in the same room, at the right time" Read more |
|
| Podcast Benjamin Broomfield The ClickZ Marketing Masters podcast returns for season two! From AI to ROI, we discuss the most pressing challenges facing marketing leaders with the help of guests from Mastercard, Snapchat, PWC, and more. Read more |
|
| | | Management Kimberly Zhang Service line revamps are needed in an unstable economy, but can do more harm than good if your sales and marketing don’t sync up to promote the change Read more |
|
|
|
Marketing Masters Podcast |
|
|
|
Strategy Benjamin Broomfield Each story requires not only a hero but an adversary to overcome and a beneficiary who will share the goal of the hero. Whilst these characters can be portrayed as a Knight saving the village from a dragon, they can just as easily be portrayed in the context of an organization striving to achieve business goals. Download now |
|
| Podcast Benjamin Broomfield Diorio proceeds to offer a formula for growth marketing: Defining marketing actions and investments; targeting strategies that create value; impacting nine customer behaviors; driving business outcomes that impact cash flow; and translating this for the stock market and CFO. Read more |
|
| Podcast Benjamin Broomfield In the latest episode of the Marketing Masters podcast, we speak with Kip Knight, the founder of CMO Coaches. Kip shares his insights on this systemic issue and explores how marketing leaders can rebuild their business relationships. Read more |
|
|
|
This email was sent to newsletter@newslettercollector.com as a subscriber of ClickZ.
You are currently opted in to receive the ClickZ Daily Newsletter.
You can update your details and subscription preferences here.
Or if you no longer wish to receive these emails you may unsubscribe here.
Want to remove yourself from our database? Click here to exercise your right to be forgotten.
Contentive Ltd is a Private Limited Company, Registered in England, Number 0827534.
Registered Address: Scale Space, 58 Wood Lane, London, United Kingdom, W12 7RZ
