How misleading insights are propagated in the marketing industry, why it matters, and what those sharing stats, whether in blog posts or presentations, should do to back up their arguments with sound thinking.
The connected car requires a big transition at OEMs, including new commerce capability to be able to engage seamlessly with customers through sales, after-sales, and in-car commerce.
It is well known that MPP has impacted the measurement of email open rate, but it has also had an effect on the use of dynamic content for the purposes of personalisation.
The long-serving sponsor of South Africa’s national rugby team partnered with Retroviral to celebrate South African grandmothers, achieving a 48% share of voice among more than 50 Springboks sponsors with no media spend.
This article explains how different KPIs can be used to track email marketing campaign performance, and also looks at some metrics beyond the campaign.
This report draws on Econsultancy’s years of research into how leadership is changing in a digital world and offers useful insights and practical models for navigating the evolving landscape.
