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EUROPE | ASIA | LATAM 28 May 25 News & Analysis on Food & Beverage Development & Technology SPECIAL EDITION Marketing to Gen Z and Alpha As digital natives, Gen Z consumers are easily influenced by social media and often take a tech-savvy approach to discovering and buying from stores and brands that match their value and offer savings. But what else do we know about the next generation of shoppers born between 1997 and 2012? And how can food retailers, manufacturers and markers earn their business and loyalty? SPONSORED MESSAGE Sugar reduction trends and key takeaways Consumers rank sugar reduction as their chief dietary concern – and brands are racing to deliver. Cargill's expert panelists uncover the influences behind the trend, category-specific strategies and glimpses into the future of sugar reduction.... Click here Navigating Gen Z’s obsession with specialty diets and tracking their eating habits Between the return of weight-loss culture, fueled in part by the rise of GLP-1s, and the critical eye of social media perpetuating unrealistic beauty standards with filters, Gen Z is under pressure to look a certain way, which is influencing their relationship with food..Read more How to create omnichannel experiences for Gen Z: Do not forget the physical Digitally native but craving physical experiences, Gen Z consumers want brands to adopt omnichannel marketing strategies that blend new techniques..Read more How can brands and retailers ‘co-author’ their advertising with Gen Z? Gen Z’s communication style is shaped by the digital world, and brands need to co-create content with them to speak their language..Read more Inside Instacart’s app for Gen Z: Fizz joins the party Gen Zers’ preference for occasion-based snacking and drinking inspired Instacart to create the Fizz app..Read more Gen Z is reshaping beverage sales by forgoing alcohol – requiring a new marketing playbook Health-conscious and digital-savvy younger consumers are increasingly interested in non-alcoholic beverages – requiring brands to rethink their innovation, branding and advertising strategies..Read more From aisle to algorithm: Why Gen Z’s frozen food discovery starts on TikTok, not in the freezer aisle Gen Z may still walk through the freezer aisle, but their decisions start long before they reach the store..Read more Related Products & Suppliers SPONSORED MESSAGE Unwrap new snack bar experiences Download an exclusive recipe from Roquette, born from real conversations with consumers, designed to answer what they are really craving for when it comes to a healthier and nutritious snack bar experience... Click here SPONSORED MESSAGE Sugar reduction trends and key takeaways Consumers rank sugar reduction as their chief dietary concern – and brands are racing to deliver. Cargill's expert panelists uncover the influences behind the trend, category-specific strategies and glimpses into the future of sugar reduction.... Click here "Free Newsletters for Food, Beverage & Nutrition Choose from more than 20 industry e-newsletters" Sign Up To continue to recieve this newsletter in your inbox, please whitelist our newsletters. Unsubscribe | Privacy Policy | Contact the Editor | Advertise with us © William Reed Ltd 2024. All rights reserved. Registered Office: Broadfield Park, Crawley RH11 9RT Registered in England No. 2883992. VAT No. 644 3073 52. www.william-reed.com