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MarketingSherpa Highlights from May 28 – June 11 |
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Value Gulfs: Making sure there is differentiated product value when marketing upgrades and upsells | | |
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Ask MarketingSherpa: Making a career shift (to B2B copywriting) | | |
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Marketing 101: Copywriting vs. Copy Editing vs. Content Writing | | |
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Free Offer: Excerpts from The Marketer as Philosopher | Get 10 selected chapters of Flint McGlaughlin’s “40 Brief Reflections on the Power of Your Value Proposition.”
What's Inside: - Reflection 4 “On the Message and the Inversion of the Micro-Yes Funnel”
- Reflection 12 “On Offer Physics and the Danger of the Flawed Ask”
- Reflection 25 “On Thought Sequence and the Danger of Disorientation”
- Reflection 38 “On Customer Theory and the Danger of ‘Design-by-Committee’”
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| 3 Ways to Maximize our Research: Free Reports Online Learning Research Partnerships |
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