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Tuesday, Nov. 22, 2016
by Thom Forbes, Featured Columnist
Tyson Foods is replacing CEO Donnie Smith with president Tom Hayes after announcing dismal prospects for next year and fourth-quarter results yesterday that were worse than analysts anticipated. Read the whole story

electronics
by Aaron Baar
"We're challenging these photographers to complete these challenges [because] the EOS M5 has the agility to do them," Melisa Yoo, marketing specialist for Canon, tells "Marketing Daily." Read the whole story
financial services
by Tanya Gazdik
John Hancock Vitality insurance policyholders can earn an Apple Watch by exercising and earning "Vitality Points" that go toward paying for the device over two years. Read the whole story
retail
by Sarah Mahoney
The increase does not appear to mean that shoppers are spending more, "but that internet-savvy users plan their purchases earlier each year," writes Forrester analyst Susan Wu. Read the whole story



spirits
by Karlene Lukovitz
In addition to YouTube, the spot is also featured on the distillery's site and Facebook page. It is being supported with paid Facebook advertising in the local market. Read the whole story
automotive
by Tanya Gazdik
Mazda is launching a multi-faceted campaign across all media channels, including a national 30-second TV spot, featuring employees showing how they give back year-round. Read the whole story

Around the Net
NYSportsJournalism.com
As Major League Soccer prepares for its conference finals, marketing partners are reaping the rewards for what has been a time of steady growth for the league. That is particularly ... Read the whole story
Brand Channel
Reese Witherspoon's Hello Sunshine is being billed as a consumer-facing content company dedicated to telling female-driven stories. It aims to "leverage the experience of its founders to create, curate ... Read the whole story
USA Today
As City News Service reports, one of the men behind the proposed class-action lawsuit brought in Los Angeles Superior Court ordered the menu item on Nov. 3 thinking it was ... Read the whole story


by David Staas, Op-Ed Contributor
The retailers that are poised to win this holiday season are embracing that strength by leveraging an unlikely but formidable asset - their brick-and-mortar stores More



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