Marriott, others announce layoffs; How to talk through grief over COVID-19 changes; Helpful SEO tools; and more

DAILY SCOOP

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more.

EXECUTIVE COMMUNICATION

Why you should lead with values in COVID-19 crisis

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? Here are some important rules to follow.

CRISIS COMMUNICATIONS

How to identify the stages of grief in COVID-19 messages

As organizations work through their anger, fear and denial around the economic disruption and health impacts of coronavirus, it’s helpful to use the Kübler-Ross model.

WEBSITES

6 handy SEO tools to use and peruse

Don’t let Google’s confusing algorithm get you down. Try resources such as Soovle, Answer the Public and Screaming Frog to discover fresh keyword opportunities.

PR INDUSTRY

How commtech is transforming PR and corporate culture

Spanning an array of sectors, the integration of technologies into various communication formats and channels is engendering new protocols for comms pros.

A DAY IN THE LIFE

How Fox Entertainment’s Tulani Elisa tracks social media changes

Keeping up with all the latest trends in social media can be exhausting, but this VP takes it all in stride with an early-morning start and a cup or two of tea.

PR DAILY AWARDS

Don’t miss this Friday’s Corporate Social Responsibility Awards deadline

Enter your best CSR work by Friday, March 20, at 11:59 p.m. Central time. Don’t miss out!

NOTE FROM THE EDITOR

Editor’s note: We’re in this together

Communicators, you are not alone. We’re here to help.

DAILY SCOOP

Department stores close across the nation, hotel chains ask for $250B in government aid, and Facebook fights COVID-19 misinformation

Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more.

BRIGHTER WRITER

Top 10 innovations in human communication

From cave paintings to the internet, homo sapiens—and our thick-browed forebears—have worked to develop new means of conveying information and opinions.

INFOGRAPHICS

Infographic: 5 essentials of a killer story

How can brand managers adopt the prime elements of storytelling to craft a narrative that will captivate audiences? This graphic lays them out.

PR DAILY AWARDS

Share your life-changing nonprofit PR work

Enter PR Daily’s Nonprofit PR Awards to showcase the comms work that has made the world a better place. The entry deadline is April 24.

PR INDUSTRY

Report: 62% says comms dept. is critical to org’s COVID-19 response

In a new report from the Institute of Public Relations and Peppercomm, industry experts share how the coronavirus is making waves for their organizations and where they are turning for information.

RESEARCH SNAPSHOT

Diversity officers aren’t always so diverse

According to research from Weber Shandwick and others, the position of chief diversity officer is more likely to be filled by a white male than by a member of an underrepresented demographic.