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Marriott Rewards Is Giving 4 Influencers Spectacles to Make Buzzy Snapchat Stories And turn them into ads By Lauren Johnson Lots of marketers have abandoned their Snapchat channels for creating organic content, but Marriott Rewards is pumping resources into creating 10-second vertical clips for the app. Today, it's launching an intriguing Snapchat campaign that runs through July and combines influencer marketing, Snap's video-capturing Spectacles glasses and paid ads. Marriott has hired four social influencers--Jen Levinson,...
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Samsung’s CMO Says Note 7 Battery ‘Bump in the Road’ Sparked the Campaign for Its New Smartphone Marketing aims to rebuild trust and show it's learned from mistakes By Marty Swant Last fall, Samsung faced potentially the biggest crisis it's ever faced as a brand, when a design flaw caused batteries in its brand-new Galaxy Note 7 smartphones to catch fire. But now, on the launch day of its next flagship phone, the brand seems to have learned from its mistakes, ending a tumultuous six months...
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Samsung Debuts Its Flagship Galaxy S8 Phone, Complete With AI Assistant and ‘Infinity Display’ Available for pre-order March 30 By Marty Swant Samsung has finally released its latest flagship phones, the 5.8-inch Galaxy S8 and larger 6.2-inch Galaxy S8+, marking the end of an embarrassing era for the brand after last year's Note 7 problems with burning batteries. Among the highlights of the new products is Samsung's Infinity Display, a curved screen that takes up nearly the...
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How Visa and Toys R Us Are Embracing a Mobile-First Future DDB and the 2 brands discuss how they're evolving By Marty Swant As consumers use smartphones more while simultaneously demanding more from their phones, brands continue to grapple with how best to reach their audiences. "We cannot be ham-fisted anymore as a brand," said Wendy Clark, CEO of DDB North America. "It's unacceptable and really diluted. It's not only if you don't have a strategy, it's actually...
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What Consumers Really Think About YouTube’s Offensive Content Problem and Its Advertisers 36% think an ad is an endorsement by the brand By Christopher Heine The ongoing controversy around advertisers like AT&T, Verizon and Johnson & Johnson pulling their ads from YouTube because of the video platform's sometimes racist, sexist, homophobic and extremist content begs a question: What impact do such ad placements have on consumers? So we commissioned Survata to run an online poll over the weekend of daily...
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Facebook Just Copied 2 of Snapchat’s Most Popular Features Stories and lenses roll out to 1.15 billion mobile users By Lauren Johnson Did Facebook just put the final nail in the coffin for Snapchat? The social network is rolling out two Snapchat clone features for photos and videos--lenses and Stories--today that should make Snap's product team more than a little uneasy. Facebook is launching its Stories feature globally to its 1.15 billion mobile daily users, which lets...
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Pinterest Is Now Offering App-Install Ads to All Marketers. Will It See Sales Growth Like Facebook and Google? One brand is already doubling its spend on the platform By Christopher Heine Since July, Pinterest has been testing app-install ads with about 100 smartphone-minded brands like Ibotta, Stash and Glu Mobile. Today, it's rolling out that ad product, which is called Promoted App Pins, to all marketers. It will be available on the platform's self-service system (Ads Manager) as well as pitched via its API (or application...
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