Plus, how marketing success comes with martech organization management
| Marketing artificial intelligence (AI) | | | The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating. | | |
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| Marketing technology | | | Lead the charge in shaping martech organizations, ensuring proper training and collaborating with key stakeholders for scalable success. | | |
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| Ecommerce | | | $13.3 billion in U.S. sales sets a Cyber Monday record as shoppers flock to steep discounts. | | |
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| MarTech webinar | | | Join us as we explore the pivotal shift from traditional cookie consent to the dynamic world of universal consent and preference management. | | |
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| Marketing attribution | | | Evolving media trends requires integrating emerging channels into MMM for holistic marketing insights. | | |
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| B2B marketing | | | Nearly a year after it was proposed, and days after approval from shareholders, the Informa TechTarget merger is official. | | |
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| MarTech buyer's guides | | | Get the inside scoop on selecting the right marketing automation platform for your team with our free guide comparing features, capabilities, leading vendors, and in-depth AI coverage. | | |
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| Account-based marketing (ABM) | | | Veteran ABM platform Demandbase is asking foundational questions about the category as B2B marketers feel the pain. | | |
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| Free industry report | | | Discover the latest trends in stack management, tool adoption, and more in the 2024 MarTech Replacement survey. Download your free copy | | |
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MarTech research | | Surveys and research reports to make you a more-informed marketer | | The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). NEW! The Evolution of Online Search After ChatGPT. Explore key trends driven by ChatGPT and other generative AIs in a report from Semrush and Statista. | | |
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What they're saying | | “Early discounts were strong enough that many consumers felt comfortable hitting the buy button earlier on during Cyber Week, with Cyber Monday becoming ‘last call’ for shoppers to take advantage of big holiday deals.” Vivek Pandya in 2024 holiday sales live up to the record-breaking predictions. “Ad formats affect engagement differently — a 15-second streaming pre-roll video is more engaging than a static display ad. To measure marketing success effectively, consider not just reach but also the quality and context of how each channel engages its audience.” Angelina Eng in Rethinking media mix modeling for today’s complex consumer journey. | | |
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