| Good morning, Marketer, what task do you want AI/ChatGPT to do? Several companies have launched AI/ChatGPT programs for writing press releases and I can’t wait for them to become universally adopted. The typical press release is an ugly thing. It’s the result of a scrum between marketing, legal, the PR agency, one or more high level execs and the head of any department even vaguely related to whatever is being written about. This is how you get something like this: “Retailer Name has expanded their extended size assortment, featuring products that go up to 2XL in stores for ladies and men and up to 4XL online for ladies and 3XL for men. Acknowledging the industry-wide challenges that prohibit size inclusive change, Retailer Name is taking steps to make the brand more inclusive for the plus-size community by having an explicit focus on offering a more comprehensive and diverse assortment of sizes for all body types.” I asked our own MarTechBot to translate that into English: “Retailer Name now offers larger sizes up to 2XL in stores for both men and women, and up to 4XL online for women and 3XL for men. They are working to be more inclusive for the plus-size community by providing a wider range of sizes for all body types.” If MarTechBot can do that miracle, it can certainly help you. Check it out here and let us know what you think at editors@martech.org. Constantine von Hoffman,
Managing Editor | 