Marketers and agency creatives predict the major trends for this year’s crop of ads on Sunday when the Philadelphia Eagles and the Kansas City Chiefs face off.
| Ahead of Sunday’s Big Game face-off between the Philadelphia Eagles and the Kansas City Chiefs, Digiday caught up with marketers and agency creatives to get a sense of what the major trends will be for this year’s crop of ads. Additional coverage: Index Exchange, TripleLift and Yieldmo join an Amazon beta program, dubbed "Dynamic Traffic Engine," amid a wider drive for more brand advertisers. Google says that ad revenue from Shorts — YouTube’s answer to TikTok — is quickly catching up to its long-form content. Some podcast execs expanding their video production efforts aren't won over by Spotify’s push into video podcasts yet, due in part to growth they're seeing on YouTube. Read this week's Digiday+ Media Briefing. As its commerce media business accounts for 40% of revenue, Criteo’s Q4 revenue-slide marks the scale of challenge under Michael Komasinski. Agencies are overwhelmingly concerned about client budgets in 2025, but they're also optimistic that it will be a good year overall. Other things to know about Join us in Nashville, March 12-14, for the Digiday Media Buying Summit, where attendees will have the chance to connect with media buyers from Media by Mother, OMD and more. Seats are limited—secure yours now. Omnichannel marketing enables brands to meet consumers at every stage of the customer journey with relevance and impact. Sponsored by Simpli.fi. Many people practicing performance marketing skip crucial stages of development to master the craft. When every dollar is scrutinized, marketers need to be able to connect spend with business results. Sponsored by Adstra. | | |
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