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| NewFronts | May 12, 2017 | | Your daily dispatch from the DCNF |
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Mashable Unveils Cross-Platform Vertical Video and Data-Heavy Targeting Company rolls out Mashable Reels for the mobile web By Marty Swant Rather than focusing on the new shows it's producing in 2017--and there are several--Mashable is hoping to woo advertisers with its new video formats and data-heavy targeting of everyday influencers. The company is rolling out Mashable Reels, a series for the mobile web that uses vertical video and animation to create tappable stories about tech,...
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Amazon Prime Is Reportedly Coming to Apple TV This Summer It's a potential major truce between 2 tech companies By Sami Main With Apple's Worldwide Developers Conference happening in early June, Apple may be getting ready to announce that Amazon Prime videos are coming to Apple TV devices this summer. According to BuzzFeed News and previous reports from Recode, the long-standing feud between the tech companies may soon be over. The move may convince Amazon Prime members...
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Sony’s Astronauts Wanted and Rumble Yard Focus Heavily on Gen Z in Their Joint Pitch to Marketers More than a dozen shows aimed at a younger audience By Marty Swant With a slate of more than a dozen new digital shows, two Sony Music Entertainment sister companies, Astronauts Wanted and Rumble Yard (formerly Sony Music Originals), are hoping to catch the attention of advertisers interested in reaching younger audiences and music fans. At an event on Wednesday evening at Sony Music's headquarters in New York,...
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Activision Blizzard Plans to Structure Major League Gaming More Like Traditional Sports MLG's NewFronts event focused on reach for global brands By Marty Swant Pitching itself as the "first global sport," Activision Blizzard's Major League Gaming is hoping to making esports more mainstream in a way that's easier for global brands to grasp. According to Major League Gaming CEO Pete Vlastelica, the company is working on transforming the "organic, bottom-up, untended kind of ecosystem" into something structured more like...
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Uproxx Showcases ‘Young Thinkers, Doers and Creators’ at Its NewFront Event And announces 8 new series By Sami Main Uproxx Media Group announced a slew of new short- and long-form series at its NewFront event, held today in New York. The media company will produce about eight new shows focusing on pop culture, news, uplifting stories and the music scene. One of the series, Creative Minds, will highlight the most exciting minds who are...
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Here’s Why Advertisers Should Target Dads With Digital Videos Before Mother’s Day Emotional spots are especially effective By Christopher Heine Mother's Day advertising pushes have been in full force before the third largest retail holiday in the U.S. occurs on Sunday. Speaking at the Interactive Advertising Bureau's annual Digital Content NewFronts insights luncheon on Wednesday, Devra Prywes, svp of marketing and insights at Unruly, offered a few statistics that show digital video may be the...
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Leading Up to Mother’s Day, KFC’s Facebook Video Ads Are Targeting Viewers When They’re Near a Store Mobile ads use creative from brand's Tender Wings of Desire novella By Christopher Heine According to Facebook IQ, the social network's insights division, 20 percent of Mother's Day conversations on the platform happen in the four days leading up to the holiday, while 69 percent of the chatter takes place on the day itself. Video ads on the social site have been targeting on-the-go moms all week. What's more,...
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