What will resonate with the #Hashtag Generation? |
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By now we know that positive word of mouth feedback is the key to marketing success and that traditional marketing may not always resonate with younger audiences. Leading marketers debate the best strategies to reach this influential audience. Speakers: Valerie Vargas, Head of Advertising and Marketing Communications & Creator Lab, AT&T Lisa McKnight, SVP Global Brand GM, Barbie, Mattel Mary Yee, VP Marketing, PlayStation Sabrina Caluori, SVP Digital Media and Marketing, HBO |
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MARY YEE VP Marketing, Playstation Yee spearheaded the launch of PlayStation 4 and has led PlayStation's global strategy since 2013. Recently, Sony was chosen for the Sir Charles Weatstone Award, given to an organization for its contribution to cutting-edge use of technology. Part of this recognition was for their innovative PlayStation VR headsets. Check out the story on variety.com. |
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