| | | Become fluent in AI content creation. | To learn everything you need to set yourself up for success in implementing AI into your communications, attend Ragan’s AI Certificate Course. Join us on March 6, 13, & 20 to gain a certificate in AI that will help future-proof your communications — and career. | | | | | | At the completion of this course, you will have skills in the following areas: | - AI toolbox: Top AI apps for communicators, including a deep dive into ChatGPT, Dall-E, Jasper, Writer, and Claude — plus an overview of MSFT CoPilot, MidJourney useful GPTs for communicators.
- Creativity and brainstorming: Easy AI techniques to generate winning ideas for newsletters, blogs, social media posts, landing page copy, emails, video and images.
- The anatomy of persona-based AI prompts: How to craft effective persona-based prompts — and use foundational knowledge docs to improve your outputs.
- Writing, image creation and video generation: A deep dive into how to harness AI tools for better creativity and brainstorming content creation.
- AI policies and guidelines: AI policies to borrow and make your own — plus how to create an AI style guide that reflects your organization’s voice and values.
- Strategy and measurement: Using AI to analyze data, extract insights and make smarter decisions for your comms strategies.
- CYA meets AI: Navigating AI copyright, bias, misinformation, legal and security issues.
| | | | | | NOTE: Please come with an account that includes ChatGPT 4. Options include Perplexity AI, Copy.ai, Jasper, Google Bard, Writer, Claud, ChatGPT or Bing.AI. | | Join us on March 6, 13, and 20 for the latest guidance in implementing and succeeding with AI. Worried that you will miss a live session? Your registration for the event includes an on-demand recording of the full course. | | | Contact us with questions or for assistance: Shallon Blackburn at shallonb@ragan.com or 800-878-5331. | | | | |
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