The uncertainty and challenges of the COVID-19 pandemic and its domino effects on the health club industry reveal the importance of good leadership and management. Learn how to reduce the “noise” of our current state so you can lead and manage effectively in this crisis and future challenges. Learn how to focus on the fundamental elements needed for a successful strategy. Find out what club operators should be thinking, planning and doing in an age when consumer fear is high, consumer behavior seems to be changing, unemployment is near record levels, government regulations have increased, technology is being used in new ways and many clubs may not reopen.
Key takeaways will be: - Understanding your current state
- Financially line by line
- Competitive landscape
- Management execution requirements
- Consumer sentiment
- Staff considerations
- Survivability
- Understanding your near term state
- Post PPP/stimulus money
- Closure, survival or optimization?
- Understanding your mid-long term state
- Opportunistic
- On-going differentiation
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