Master holiday marketing personalization Vista UK & Nordics' GM, Richard Moody on timing, context, and personalization strategies.
ClickZ Daily: Nov 10, 2022 |
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| Good morning! Holiday marketing is not as straightforward as adding snowflakes to social media posts or laying Mariah Carey’s dulcet tones over your TV advertising. As festive advertising smothers consumers, timing, context, and personalization will be vital to cut through the noise. From cross-brand partnerships to CSR, learn from Vista UK & Nordics’ General Manager, Richard Moody on creating stand-out holiday marketing strategies. _______________________________________________________ We have partnered with ClicData to gather and synthesize the views of marketing teams globally in regard to their data analytics tools and systems. Please complete this short survey on ‘Data Analytics in Marketing – 2022‘ to gain insights on – What type of systems do marketing teams use and for what purpose? What are the advantages and limitations? What is the value obtained? What to expect in terms of trends in the coming 2-3 years? Team ClickZ The ClickZ Marketing Masters Podcast Season 2 is now live! Tune in on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Campaigns Richard Moody Customers will be seeing festive advertising throughout November and December. Timing, context, and personalization are vital to cutting through the noise. |
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Email Cynthia Price Including your most popular items is especially fruitful for building Black Friday demand. Shoppers often want gifts for others or exclusive discounts on things they would not usually buy for themselves. These shoppers approach Black Friday wide open to ideas and inspiration. Read more |
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| Case Study Benjamin Broomfield "By developing stories through the lens of one person, we were able to bring emotion and humanity to the work we do to help businesses transform digitally. Impact Films marks a crucial step in evolving our video-first content strategy." Read more |
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| Media Connie Del Bono Household level targeting, reaching users beyond traditional methods such as display and pre-roll, and using CTV to complement client's linear TV campaign efforts when relevant are some effective ways to maximize targeting efforts. Read more |
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| Marketing David Nicholson Economic uncertainty is a chance for marketers to get ahead, but ensure visibility and compliance are top of mind, says Brandverity's Chappell Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Strategy Benjamin Broomfield "Do your stakeholder mapping. Identify your influencers. Invest in those relationships. Find your superusers and build relationships from the bottom up.” Download now |
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| AR & VR Benjamin Broomfield "Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. This is not true. It is extremely scalable." Download now |
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| | | | Analytics Rucha Kadam Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, companies have numerous opportunities to personalize marketing messages. Download now |
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