Also: How TikTok helps sell big-ticket items Virtual commerce is one of the most promising aspects of the metaverse for brands and creators. But at the moment, the infrastructure for it is relatively underdeveloped.
| Through two recent partnerships, Mastercard hopes to set itself up as the default payment processor of the metaverse. Additional coverage: Increasingly, car dealerships and other brands selling big-ticket items say they're finding success on TikTok given the app's new search functionality. Slack wants to reach its target audience of software decision makers and small business owners more efficiently. Panera Bread is using… TikTok to tout its bread bowls to Gen Z. ICYMI: Digiday published a limited, eight-piece series analyzing a fragmented social media landscape. To see the full series and participate in a “chat” about what we covered, join Digiday here in our spin on an AOL chat room on the series. Our most read story this week: It appears Netflix is considering alternative options on how to run its advertising business with potential outcomes including in-housing its ad tech. Other things to know about LiveIntent, Sharethrough and PMG are among this year's nominees for the 2023 Future Leader Awards. Check out the full list here. Download this guide to learn how marketers are using always-on email testing to create more engaging content. Sponsored by Mailchimp. Brands: How are you determining your team’s budget for consumer-facing content on owned-and-operated channels? Has the need for this content grown in past years, leading you to outsource the creation? Let us know in this survey and we’ll send you a $5 gift card. Sponsored by Foundry 360. | | |
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