From the Operators Will Herman, co author of The Startup Playbook explains why developing a thorough understanding of customer needs, requirements, and preferences will help you avoid the fate of the startup example he wrote about in "Start Slow to Move Fast (and Take Less Money)" Sarah Elson of LamdaTest provides the framework for startup teams to ensure features are working properly and discovering use cases for their customers in "Why Your Startup Needs Test Management?" Barron Caster of Rev shares how his team tripled conversion rates for three separate services over three different mediums in "The 3x Conversion Playbook" John Culter explains why great solutions require diverse perspectives, experiences, expertise, and collaboration and how to get them in "Problem vs. Solution" From the Investors Ian Hathaway of Hillgate Partners shares what he has observed as a problem in the startup community and why it's not always the big moves that get you where you need to go in "The More of Everything Problem" |