Startups Lure Salespeople with Equity as an Incentive Salespeople are stereotypically competitive, hungry and cash-oriented, but like any employee at a startup, equity can play a role in their compensation. Information about typical salary or commission compensation structures for sales roles are easy to find. However, there is far less known about equity-based compensation for salespeople. Tom Matta of eShares dives into the average equity compensation by role and by round, and some unorthodox incentive structures companies use to add equity as part of sales commission. 
From Startup Investors Tom Drummond of Heavybit looks at his career path from Analyst through to Partner, his approach to getting started in the Bay Area with no network, as well as how Heavybit got its start, in “Venture Confidential, Ep. #4” (38 min. podcast) Mark Suster of Upfront Ventures advises that if you’re caught on the hamster wheel, recognizing it and trying to take some actions is the first step, in “I Only Have 7 Trips Left. On Managing Work / Life Balance, Love & Family” Benedict Evans of Andreessen Horowitz makes his argument that people don't create more on PCs today and they do create more on mobile, in “Creation and Consumption” Christoph Janz of Point Nine Capital summarizes what some of the smartest people in the startup industry have said and written about Product/Market Fit, in “WTF is PMF? (part 1 of 2)” Medha Agarwal of Redpoint Ventures encourages founders to ask themselves why they need Machine Learning for their business, as most investors will tell you, buzzwords like “AI” and “machine learning” are sprinkled throughout company pitches these days, in “Attention All Machine Learning Founders” From Startup Operators Danielle Weisberg and Carly Zakin of theSkimm reflect on five things they once thought were insurmountable when they started their business five years ago, in “5th Time’s a Charm” Cat George of Parallel 18 expands on the importance of design, audience, storytelling, pitch feedback, and routine, in “Resources for Perfecting a Mind-Blowing Pitch” Anna Vital of Funders and Founders provides a visualization of the relationship between age and success, in “Too Late To Start? Life Crisis and Late Bloomers - Infographic” Poornima Vijayashanker of Femgineer details her interview with Karen Catlin, an advocate for Women in Tech and a Leadership Coach, in “Why People Resist Mentoring and How To Make It Work” Gregarious Narain of Before Alpha describes how each generation of his life as an entrepreneur has been about a different ecosystem and why corporate innovation is next, in “My Next Adventure: Before Alpha” Must-Reads From Today's Raise The Bar
Tomasz Tunguz of Redpoint Ventures confirms the prerequisite to sales mechanization is consistently generating a pipeline large enough to feed the sales team and sketches out the math for a typical inside sales rep in “The Marketing Math Behind Scaling A SaaS Salesforce” Tom Scearce of TOPO explores the factors contributing to the rise of the account-based movement, and TOPO’s framework for Account-Based Everything, including detailed descriptions of 8 ABE categories and 77 unique elements in “The Account-Based Everything Framework” Raise the Bar is our other daily newsletter that brings you real insights from sales, marketing, and growth leaders. No click-bait or time-wasting articles.
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