How Newsletter Subscribers Can Drive Success I recently did a podcast interview with The New New Thing where I discussed opportunities and constraints when it comes to experimentation, new strategies of writing daily newsletters, experiments that did—and didn’t—work, how newsletters are a B2C product for B2B brands, measuring ROI, and more. To hear how I manage Raise The Bar and Mattermark Daily, give it a listen.
From Startup Investors Chamath Palihapitiya of Social Capital welcomes Tony Bates as the CEO of Social Capital Growth, what Growth funding means for startups, and more in “Changing the Growth Equation” Tomasz Tunguz of Redpoint Ventures opines on how Amazon’s acquisition of Whole Foods could be the first of several major transactions in which leading technology companies redefine traditional industries in “Why Amazon's Acquisition Of Whole Foods Matters For Startupland” Teddy Citrin of Greycroft Partners aims to help illuminate why certain consumer categories are more or less appealing with their new Direct-to-Consumer landscape in “The Direct-to-Consumer Landscape” Ash Egan from Converge digs into some of the macro trends happening in Blockchain, how the relationship between banks and cryptocurrency might be changing, and how ICOs are what he thinks the JOBS Act was supposed to be in “Fragmented Consensus: Considering a Blockchain Future” Jason Mendelson of Foundry Group reflects on being an attorney in Silicon Valley during the first tech boom, what a VC actually does, and how he guides the entrepreneurs he funds in “Interview Part I: From Lawyer to Venture Capitalist” (21 min. podcast) SaaS Metrics Survey
Are you ready to raise your next round? Take our survey to help measure and benchmark the metrics vital to a SaaS company’s success. Answers will be compiled and released this summer. Go here to take the survey.
From Startup Operators Ben Thompson of Stratechery expands on why to the outside it may seem that Amazon is buying a retailer, but, in truth, Amazon is buying a customer to bring its grocery efforts to scale in “Amazon’s New Customer” Jim Sinai of Salesforce chats with Sam DeBrule of Journal about the way AI will impact our jobs, why it’s harder to bring machine learning to enterprise products than consumer ones, and the role Salesforce plays in making it a reality in “Bringing Artificial Intelligence to the Enterprise” Nis Frome of Alpha examines how most of the world misdiagnosed what makes Snapchat's UX so special, and the principles that any product manager can use to enhance their product for power users, thereby driving user acquisition in “Your Product is Too Easy to Use, And That’s a Problem” Samyukta Sankaran of ServiceRocket writes about what it really means to "fall in love with the problem", what that statement means, and why it’s important for Product Managers to understand it in "Learning to Product Manage”
Looking to close deals and grow your startup?
John Cowgill of Costanoa explains why “bizops” is a critical role that puts sales processes, systems, and data analytics in place to enable a business to scale in “Five Signs It’s Time to Add Bizops” Liam Boogar of Algolia discusses how the company’s internal training programs aim to get 50% of the company publishing and speaking within the year in “Creating a Culture of Storytellers” (19 min. video) Raise The Bar is our newsletter focused on the best sales and growth marketing content to help the community you grow your company. Are you a fan of the Mattermark Daily?
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