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The Mattermark Daily, powered by FullContact, is a hand-curated newsletter compiled daily to bring you first-person accounts of entrepreneurship, investment and insights from the startup ecosystem. If you enjoy what you read here, please consider forwarding it to spread the word. Not getting the daily regularly? Click here to subscribe!

         
 
Monday, May 7, 2018

From the Operators

The latest eMarketer Roundup, "Identity and Attribution 2018," covers why it may be in your best interest to revamp your data analytics, what's difficult about personalization, and more.

Drago Crnjac of Intercom, discusses how a triage rotation gives engineers a system of ownership and responsibility on "Learning by fixing – the value of triage engineer rotations"

Clifford Chi of HubSpot explores interesting public relations campaigns in "10 of the Best Public Relations Examples to Inspire Your Next Campaign"

 

From the Investors

Gil Dibner, global venture investor, covers three stages of startups and why the term “seed” makes him uncomfortable in "There are only three startup stages"

Tomasz Tunguz of Redpoint writes about how startups can make productive decisions with incomplete information in "The Challenge of Uncertainty"

Semil Shah from Haystack shares his own investing experience and breaks down the opportunities and costs of each path in "Different Ways To Invest In Startups: The Opportunity… And The Catch"

 

Connect '18 conference

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The Connect '18 conference is your customer intelligence event of the year, focused on creating authentic relationships in the age of the consumer. Gain deep knowledge on marketing technology, customer success, and entrepreneurial innovation.

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