From the Operators
Scott Gifis of AdRoll shares tactics and strategies useful when diving into new markets, especially around product positioning and sales strategies, in "BC Startup Sales Podcast – Mapping and Selling Into New Markets with Scott Gifis (AdRoll)"
Jared Spool of UIE explains the Net Promoter Score, dives into some of the confusion in calculating it, and proposes some interesting new ways to ask the NPS question in "Net Promoter Score Considered Harmful (and What UX Professionals Can Do About It)"
Barry Quinn of Phorest notes that the best performers in their company are motivated by impact and constantly strive to drive improvement in "Why You Need to Hire People With A Growth Mindset"
From the Investors
Patrick Riley of GAN believes that much of the rhetoric around investing in founders centers too much on the business and not enough on the "heart" a founder has in "When Investing, Look to the Heart"
Elizabeth Clarkson of Sapphire Ventures follows up a post on Series A investing with a dive into the role of Series A in the funding stack, and also shares a hypothesis around what happens as funds get larger, in "Part Two"
Ha Nguyen of Omidyar Network shares a three-step process (which emphasizes listening to customers) that can help facilitate building products people love in "How To Build Rockstar Products: Think Like Airbnb, ClassDojo and Geekie"
Aline Vedder of Acton Capital shares the themes they believe will dominate growth-stage investments in 2018, including AI and Blockchain, in "A Growth Stage VC Agenda 2018 – Acton Perspectives"
