Trinity Ventures' 2018 predictions, wtf is a PQL, what it takes to raise $750M with multiple companies, and much more!
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Tuesday, December 12, 2017 |
| From the Operators Wayne Sutton of Change Catalyst and The Tech Inclusion Conference shares stories of struggling with depression, the taboo around discussing mental health in the US, and lessons learned while overcoming depression and understanding the process of self-awareness in "Processing My Struggle With Depression And Imposter Syndrome in Silicon Valley" Chris Savage of Wistia believes that as a company scales, the founder's instincts actually matter more, especially when dealing with culture, customers, and investors in "You Can’t Feel Regret If You Follow Your Instincts" Haje Jan Kamps of LifeFolder chronicles the path of their product leading to it being shut down in "A fond farewell from LifeFolder" Mike Preuss of Visible argues for product qualification metrics to be moved out of an MQL lead-scoring process and be tracked as their own metric, a Product Qualified Lead (PQL) in "Pull Levers in your Sales Funnel with Product Qualified Leads" Anne K. Halsall of Winnie dives into the tactics they used to attract the first 100,000 users of their mobile app (including making it widely available from the beginning... but with a catch!) in "How to Get Your First 100k (Active) Users" Lee Munroe of Mesosphere defines their product design process, sharing everything from team structure to processes and discovery mechanisms in "How we design enterprise software – Noteworthy — The Journal Blog" Serial entrepreneur Kevin Ryan (DoubleClick, Business Insider, Gilt, MongoDB, and more) shares the individual tactics he used to raise over $750M for various companies over the years in "Step-by-Step Fundraising Tactics from the NYC Legend Who Raised $750M" From the Investors Several investors from Trinity Ventures share their predictions for 2018, ranging from ads to AI to HR in "2018 Predictions — TL;DR" Drew Beechler of High Alpha dives into the benefits found from partners & customers when a company has a mission-driven brand in "The Mission-Driven Brand Advantage" Marc MacLeod of SurePath Capital Partners previews an upcoming feature on scaling SMB SaaS companies with four key takeaways that founders should be aware of when growing their small business offerings in "Key insights from scaling SMB SaaS companies" |
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