20 Bay Area Startups Ripe for a Series A Investment It’s been a couple of years since we shifted our product development focus at Mattermark to supporting sales and marketing deal sourcing, but that doesn’t mean our CEO, Danielle Morrill, lost her love for speculating on which startups are most likely to raise funding next.
Here’s Danielle Morrill's list of Bay Area startups who haven’t announced a Series A funding round yet but should be on every venture capitalist's shortlist. 
From Startup Investors Victor Gutwein of M25 announces a four-part series highlighting some different strategies for micro-VCs in “Smaller, Earlier VCs Should Invest Differently” Brigitte Hackler of High Alpha details the nuances of churn rate analysis and how to avoid pitfalls in "Is Your Churn Rate Skewed? Watch Out for Two Big Factors" Ben Hayes of Startupbootcamp IoT outlines some of the main challenges facing hardware startups in “What We’ve Learned From Accelerating IoT & Hardware Companies: 10 Things for Startups to Know” Sammy Abdullah of Blossom Street Ventures looks at the data to determine generating at least 34 cents of new recurring revenue per $1 of spend is where you need to be in "Healthy Metrics for Sales & Marketing Spend in SaaS" Angela Tran Kingyens of Version One Ventures describes how to pull levers to reach a Supply-Demand Equilibrium in “On-Demand Marketplaces” SaaS Metrics Survey
Are you ready to raise your next round? Take our survey to help measure and benchmark the metrics vital to a SaaS company’s success. Answers will be compiled and released this summer. Go here to take the survey. 
From Startup Operators Prerna Gupta of Hooked gives her perspective on how Hooked is changing the way we read in “How Chat Fiction App Hooked Got 20M Teens Reading on Their Phone” Michelle Wilson, an independent board member for Pinterest and Okta (their first), as well as for Zendesk, outlines when and how startups should pursue an independent board member, and the attributes and profiles to seek as you begin your search in “A Field Guide to Identifying and Integrating Independent Board Members” Sophia Dominguez of SVRF gives her perspective on why immersive technology is the future in “How To Make Consumers Understand VR/AR” Aislinn Treacy of Intercom reveals her approach to a successful product launch by applying program management in “What To Do When Your Startup Needs Program Management”
Looking to close deals and grow your startup?
Kobie Fuller of Upfront Ventures aims to help marketers better make sense on how to potentially organize the plethora of marketing tools and get closer to achieving cross-channel marketing in “Organizing Your Marketing Tech Stack” Jacco Van der Kooij of Winning By Design offers what he calls a “modernized version” of BANT that can be applied to Inside Sales Teams (SDRs, AEs) that deal with recurring revenue deals in “BANT and Beyond: Advanced Sales Qualification for SDRs & AEs” Raise The Bar is our newsletter focused on the best sales and growth marketing content to help the community you grow your company.  Are you a fan of the Mattermark Daily?
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