Why Sales and Marketing Teams Should Think Like Data Scientists What if salespeople could answer questions about what accounts to focus on next and what content to put in front of the prospect to speak to his pain points without hours of painful research? Sales teams are realizing that rich, accurate data that’s compiled in one place can help them work smarter faster.
Here are ways sales and marketing teams are using data to qualify prospects, identify new business opportunities and have visibility into the sales path. 
From Startup Investors KPMG reports the fintech market globally made a strong rebound in Q2’17, with total investment more than doubling on a quarter over quarter basis to more than $8.4 billion, along with key trends and other issues, in “The Pulse of Fintech – Q2 2017” Ben Horowitz of Andreessen Horowitz gives a 30-minute presentation at a recent Startup Grind event on cultural revolutions, in “How to Start a Cultural Revolution” (video) Julian Moncada of Lerer Hippeau writes his in-depth perspective on how VCs position themselves in the world of blockchain, in “VC 3.0” Nabeel Hyatt of Spark Capital acknowledges that eSports is distributed, bottoms-up, and a constantly fluid arrangement of different teams, players, and even sports, along with problems to be solved, in “Smash.gg, Building the Infrastructure for eSports” Charles Fitzgerald of Platformonomics updates the geographic view of Gartner’s Cloud Infrastructure as a Service Magic Quadrant, in “The Cloud is Not Flat”
From Startup Operators Shane Parrish of Farnam Street figures out how to use our brains more effectively by building our own latticework of mental models in “Mental Models: The Best Way to Make Intelligent Decisions (113 Models Explained)” Mikael Cho of Unsplash sees the future business model of Unsplash is about creating relationships through the unique attention and use each photo creates, in “The Future of Photography and Unsplash” Vasyl Slobodian of BaseTemplates demonstrates a detailed and reliable process to create a successful pitch deck without having to outsource the work, in “How to Create an Eye-Catching Pitch Deck” David Heinemeier Hansson of Basecamp describes why there are no negotiated salaries or raises at Basecamp and everyone in the same role at the same level is paid the equally, in “How We Pay People at Basecamp” Ben Tossell, formerly of Product Hunt, reflects on his time working at Product Hunt and sheds light on what he’s planning to do next, in “Thank you Product Hunt & AngelList” Must-Reads From Today's Raise The Bar
John Doherty of Credo explains why he thinks cost per lead is the worst metric you can look at as you build a service-based business, in “F*ck Cost Per Lead” FunnelCake recognizes that RevOps (Revenue Operations) has four areas of responsibility and provides template job descriptions that can serve as starting points for building your own RevOps team, in “RevOps Template Job Descriptions” Raise the Bar is our other daily newsletter that brings you real insights from sales, marketing, and growth leaders. No click-bait or time-wasting articles.
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