How a Bottom-up Approach Can Help You Sell to the Big Guys (read)

Individual employees have encouraged their companies to use tools like Slack and Salesforce company-wide. Starting at the bottom rather than the top is a great user acquisition approach for SaaS companies. Here are three ways salespeople should connect with the end user to ultimately secure exec buy-in.

From the Investors

Blake Robbins of Ludlow Ventures reflects on why reputation is your most valuable asset, you’re only as good as the deals you see, strong independent conviction is key, and more in “What I Learned During My First Year as a VC”

Christoph Janz of Point Nine Capital contemplates how growing SaaS companies in niche markets can become large enough to make the business model of venture capitalists work in “The Growing Dissonance Between Two Business Models (SaaS and VC)”

David Teten of HOF Capital compiles resources relevant for investors fundraising for a private equity or venture capital fund in “Fundraising Hacks for Venture Capital and Private Equity Funds”

Srikar Kalvakolanu of High Alpha discusses the disruption potential of voice UI and input-less functions in “Why Voice Is Just A Bridge”

Tomasz Tunguz of Redpoint Ventures identifies pain-points in knowing when to hire salespeople, and how to calculate your booking capacity in “Hiring For Bookings Capacity In Sales”

From the Operators

Marko Savic of FunnelCake uses data to create the definitive framework for Revenue Operations – a new department that manages full funnel operations across the customer lifecycle in “The RevOps Framework”

Nathan Bashaw of Hardbound aims to help current and future founders get a sense of how hard it is to run a startup with a 5-minute, illustrated version of Ben Horowitz of Andreessen Horowitz’s book The Hard Thing About Hard Things

Clay Bavor of Google looks at where we are in the landscape of VR and AR, where we’re going, why it matters to Google, and why it matters to the world in “Virtual and Augmented Realities: Asking the Right Questions and Traveling the Path Ahead”

Dr. Cameron Sepah of Omada Health dives deeper into clinical understanding of mercenary employees and how this behavior can be carefully managed in a corporation in “Your Company Culture Is Who You Hire, Fire & Promot”

Bethanye McKinney Blount of Cathy Labs believes the purpose of thinking about compensation and culture now is not to have a perfect system, but to practice and iterate, and shape your company over time in “What Advice Do You Have for Me Now?”

Must-Reads From Today's Raise The Bar

Sam DeBrule of Journal analyzes the proliferation of niche SaaS apps, how businesses benefit, how individuals suffer, and strategies to make it all manageable in “How to Survive the SaaS App Explosion”

Devesh Khanal of Grow and Convert gives specific examples of epic content, performance metrics, and how you can follow along as they do a live case study with this advice in “How to Use Mega Projects to Drive an Insane Amount of Traffic to Your Site”

Raise The Bar is our other newsletter focused on sifting through the mountains of content out there around sales, marketing, and growth to help the community of DOERS who grow companies.

Are you a fan of the Mattermark Daily?

Let Everyone Know How You Feel By Sharing On Twitter 👈