Here’s What’s Going On In Tech Layoffs
How bad are tech layoffs? We took a look to find out how many startups are cutting staff, and if there were any patterns in the data.
Editor's Note: scroll down to discover open sales & marketing positions
Weekly Digest: Top 10 Featured Posts
Anu Hariharan of Andreessen Horowitz puts together a series of slides to help you understand network effects and build better products in “All About Network Effects”
Mahesh Vellanki of Redpoint Ventures talks about common mistakes and errors in judgment that investors and entrepreneurs make in “Silicon Valley’s Logical Fallacies And How To Avoid Them”
First Round Capital publishes the latest letter to their LPs in which they discuss the need to rethink prior assumptions about prioritizing growth above all else in “The Watney Rule for Startups - and the Return to the ‘Old Normal’”
Carl Fritjofsson of 500 Startups offers a guide to breaking down your "revenue" so it actually means something in “How to Talk About Revenue — What VCs Really Look For”
Suranga Chandratillake of Balderton Capital walks through the eight stages an investor goes through when deciding to invest in “Anatomy of a VC Investment: What to Expect in Your Fundraise Process”
Jon Westenberg of Creatomic describes his startup marketing process in "Hustle Your Marketing With This Canvas"
Peter Reinhardt of Segment offers his story to help other founders avoid “wandering lost in the woods” and achieve product-market fit sooner in “Finding Product Market Fit”
Savneet Singh of GBI outlines the challenges of the FinTech space, including scalability and customer acquisition, in “Why FinTech is the WORST”
Andy Jiang of Segment talksabout growth models and how they determine which key growth metrics to measure in “Key Metrics for Popular Growth Models”
Andy Doyle of Medium talks about his company's experience with holacracy and their decision to move on to a different management philosophy in “Management and Organization at Medium”
The 23 Fastest Growing Startups Going to SXSW Interactive 2016 (read more)
South by Southwest (SXSW) is right around the corner, so we created a Custom List in Mattermark to help you track the 282 companies attending. Using the Mattermark Growth Score, we identified the 23 fastest growing ones that are not public or acquired and have raised less than $100 million in funding.
6 Tried and True Strategies to Becoming a SaaS Category Leader (read more)
How do you build the scalable, repeatable machinery to ensure that you continue to earn the $.75 on your dollar each year? Though the tactics might look different as you scale, the core strategies that each category leader utilizes are remarkably similar. Tim Kopp of Hyde Park Ventures looks at six core strategies employed by these companies to build market leading companies.
How To Leverage Data From Your Most Profitable Customers To Find More Just Like Them (read more)
What group is marketing’s most important partner within a company? Most people say sales. But while it’s true that the sales and marketing relationship is critical, customer success is an equally important partner.
Mattermark Marketing VP Dawn Poulos Explains Why
Here's 2015's Biggest Fundraising Rounds in the Most Active States (read more)
Continuing our theme of finding new ways to discuss data, the following interactive tool is worth playing with if you want to better understand the US venture market.
Startup Job Openings
Mattermark is hiring a Director of Demand Generation in San Francisco.
Vettery is hiring a Sales Developer in New York City.
Help Scout is looking for a Sales Coach in Boston.
Volta Global is hiring a Content Marketing/Social Media Strategist in Miami.
Trading View is hiring a Marketing Manager in San Francisco.
BrightFunnel is looking for a Head of Product Marketing in San Francisco.
ActiveCampaign is hiring a Customer Success Manager in Chicago.
If you would to feature a sales or marketing position in next weekend's newsletter, send an email to Sonia Bhasin.
