Revenue Per Lead: What You Need to Know About The Magic of Lead Segmentation
Even if your team is closing deals, there’s a good chance you’re not making the most of every lead in the pipeline. Best case scenario, that means you’re kissing a lot of those precious leads goodbye, or not getting as much out of them as you could.
You need to dig deeper into your sales data to better optimize your reps’ time by re-routing leads. But how do you do that?
By analyzing revenue per lead.
Scroll down to see 13 open startup and VC jobs
Weekly Digest: Top 10 Featured Posts
Nick Kalliagkopoulos of Prime Ventures shares his view of what disruption actually is, why so many people misuse the term and what are its implications for both entrepreneurs and investors in “What Disruption Actually is (and What it is Not)"
Anu Hariharan of Y Combinator’s Continuity Fund dives into the growth strategy that led to key WeChat milestones, lessons learned and gives insight into the method behind the madness as WeChat scaled from 0 to 800M+ MAUs in less than 6 years in “On Growing: 7 Lessons from the Story of WeChat”
David Bailey of Downing Ventures offers a look back at early interviews with Facebook and Uber CEOs to illustrate an ‘ingenious’ way to communicate hard-to-describe products in “The Art of Writing One-Sentence Product Descriptions”
Fred Wilson of Union Square Ventures dives into why he finds the idea of taking the fundraising function out of the going public equation super interesting in “A Direct Listing”
Elizabeth Yin of 500 Startups outlines the primary reasons why an investor’s trust in a founder decreases with more interactions over time in “Trust Starts at 100% and Goes Down…”
David Loftesness of eero and Alexander Grosse of BCG Digital Ventures look at five areas where startups can either take action to deactivate destructive factionalism or even prevent them from forming in the first place in “Fighting Factions: How Startups Can Scale Without Mutiny”
Khe Hy of RadReads provides twenty-nine slides on how clear communication, compassion, and candor can ‘unlock flow’ and productivity for teams in “Managing Up, Down, and All Around”
Josh Pigford of Baremetrics takes something seemingly complicated (the day-to-day life of building a company) and distills it down into something so simple in “Startups, Keep It Classy”
Michelle Wetzler of Keen.io lays out a collection of data architectures from companies with data teams that outnumber the entire engineering departments at most companies in “Architecture of Giants: Data Stacks at Facebook, Netflix, Airbnb, and Pinterest”
Brian Spaly, founder of Bonobos and Trunk Club, shares how he and his team went through prospective customers’ closets to examine what they wore, and why turquoise pants the way he thought about his business forever in “How the Lessons from Founding Bonobos Paid Off at Trunk Club for Founder Brian Spaly” (podcast)
Mattermark's Suggested Search of the Week
Based on Mattermark's data-driven Growth Score, industry tags, location, and amount of funding, here are 42 AI Companies likely to raise funding soon.
How Sales Teams Can Use Mattermark to Follow the Money (proactive prospecting with data)
In modern sales, if your rep is assessing budget on a call, then they have already wasted some time. All this information (and more) can be found out a lot quicker through lead enrichment. Here's how to get context with data.
Open Startup and VC Jobs
Klipfolio - Development and Customer Success roles in Ottawa, Canada.
Mux - Product Marketing Manager in San Francisco.
Brilliant - VP of Business Development in San Francisco.
BuildZoom - Sales, Customer Success, & Marketing in SF and Oklahoma City.
UXpin - Sales Development Representative in Mountain View.
Octane AI - Account Manager in San Francisco or remote.
theSkimm - Skimm'bassador Lead (community & growth) in New York City.
Street Contxt - Institutional Sales - U.S. Sell Side in New York City.
LiveStories - Engineering, Sales, and Product in Seattle.
Hummingbird Ventures - Venture Capital Associate in London.
daphni - Principal (Venture Capital) in Paris.
Draper Associates - Investment Analyst in San Mateo, CA.
500 Startups - Marketing Manager - Investor Education in SF or remote.
