Delivering on the Promise of the Modern Sales Organization (read)

We announced the launch of Mattermark for Salesforce AppExchange, bringing lead enrichment with Mattermark’s unique data set of growth signals to millions of sales professionals using Salesforce to conduct business every day. Beyond our launch announcement, we’ve been thinking a lot about what the modern sales organization could look like so we can build toward living in that future. Here are Danielle Morrill's thoughts on why we built this integration.

Scroll down to see 14 open startup and VC jobs

Weekly Digest: Top 10 Featured Posts

Chris Sacca of Lowercase Capital announces that he is retiring from investing in startups, will not reappear on Shark Tank, and what he plans to do next in “Hanging Up My Spurs.”

Rob Go of NextView Ventures recommends that if you’re trying to decide what kind of approach to use when you’re hiring or fundraising or building a go-to-market strategy, stop to consider a high-failure strategy in “Lose More, Win Big: The Power of High-Failure Strategies”

Albert Wenger of Union Square Ventures believes investment funds that will do the best are the ones that remain disciplined in size and also are looking actively for the next wave of innovation in “Venture Capital is a Capacity Industry with Boom and Bust Cycles”

Jim Wilson of Costanoa Ventures provides the foundational metrics every early stage company must capture to get actionable insight in "Sales Metrics for Early Stage Companies."

Clement Vouillon of Point Nine Capital finds an increasing number of founders share their experience growing their SaaS business without outside funding and why an increasing number of them share their disillusion of raising capital in “The Rise of Non “VC compatible” SaaS Companies”

Benjamin Libor of Spreadshare reflects on how he met his co-founder, Sidney, a few weeks ago, decided to build a product, launched the MVP after 3 weeks, and ranked #1 on Product Hunt in “From Strangers to MVP in 3 Weeks”

Ryan Hoover of Product Hunt details how an audience-first strategy helps with recruiting, user acquisition, and research in “Building a Startup? Build an Audience, First.”

Susan Su of Reforge talks with Chenli Wang of Dropbox to go deep on just how critical international expansion is to Dropbox’s growth, and how to do it right in “Dropbox’s Playbook for International Expansion, with ChenLi Wang”

Ooshma Garg of Gobble talks openly about issues that many founders struggle with like dealing with competitors, being a non-technical founder, changing business models, and more in “The Fastest-Growing Companies Start Really Slowly”

Sam Shank of HotelTonight digs into the four steps they took to get from burning $30 million a year to owning their destiny — in seven months in “From Burning Millions to Turning Profitable in Seven Months — How HotelTonight Did It”

NEW! Add the Power of Mattermark Lead Enrichment in Salesforce

We’re thrilled to announce Mattermark is now available on the Salesforce AppExchange. A CRM is only as good as the information inside it, and in the business of sales, it’s incredible how much manual data entry sales representatives perform in their day-to-day just to keep it fresh and actionable. We built our Mattermark integration with Salesforce to help modern sales teams get the deal intelligence they need to work smarter and win more deals with automatic data enrichment of accounts, contacts, and leads.

Putting It All Together - How Josh Elman Identified A Growth Driver At Twitter

To illustrate how identifying growth levers, conducting in-depth analysis and reporting, and supplementing it with customer queries can be used to unlock and then optimize an opportunity for growth, let’s look more closely at the way Josh Elman and the growth team at Twitter discovered that people who were following at least 30 other users became avid, long-term fans.

Required Reading for Aspiring VCs

As the level of interest in starting and joining early-stage tech companies grows, so does interest in funding them. Sara Deshpande of Maven Ventures gathered resources and tips for becoming a startup investor to share whenever someone is seeking input and advice.

For the first time, she's sharing her list publicly.

Editor's Note: Raise The Bar is our other newsletter, focused on sifting through the mountains of content out there around sales, marketing, and growth to help the community of DOERS who grow companies.

If that's you, subscribe today!

Open Startup and VC Jobs

Mattermark - Full-Stack Software Engineer in San Francisco.

Product Hunt - Product Designer in San Francisco.

Amplitude - Enterprise Account Executive in San Francisco.

Castifi - Software Engineer in Los Angeles.

Jumpcut - VP of Operations in Los Angeles.

Dave.com - Senior Software Engineer in Los Angeles.

i.am+ (by Will.i.am) - Marketing, Ops, Product, Eng roles in Los Angeles.

Allset - Customer Success, Marketing, Ops, Growth roles in multiple cities.

RRE Ventures - Investment Analyst in New York City.

Tefken Ventures - Associate, Venture Capital in NYC.

Comcast Ventures - Associate in Los Angeles.

Originate - Managing Director in Los Angeles.

AngelList - Analyst Program in San Francisco.

SJF Ventures - Analyst in Durham, North Carolina.

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