Earn the Right to Connect with Lead Enrichment

Every sales professional has a process and a workflow they follow when interacting and nurturing a lead. But, not every process involves intelligent lead enrichment. Lead enrichment aides in earning the right connect during extremely busy day-to-days and getting ahead of business competition.

If ‘lead enrichment’ sounds mysterious, unknown, or overwhelming, Danielle Morrill explains the basics and importance of enriching leads within the sales process.

Scroll down to see 13 open startup & VC jobs, and demo day events

Weekly Digest: Top 10 Featured Posts

Bradley Miles of Stripes Group describes his research-driven approach to adding value and building a personal brand for anyone serious about pursuing a career in venture and startups in “Lessons Learned from #BreakIntoVC”

Jason Shuman, now handling venture investments for GLG Co-Founder Mark Gerson, helps millennials think about choosing their next move in "Want to Change Jobs? Ask Yourself This 1 Question."

Mark Suster of Upfront Ventures finds that only those with maniacal focus on results and a willingness not to engage in every activity achieve extraordinary results in “Why Great Executives Avoid Shiny Objects”

Alex Giannikoulis of Graphene Ventures provides an executive summary of his key diligence insights from investing in Lyft’s latest round in “Why I Decided to Invest: Lyft”

David Skok of Matrix Partners shares video from his SaaStr Annual talk highlighting key areas within the SaaS funnel CEOs should focus to make the greatest impact to their business in “Optimizing the SaaS Funnel from Top to Bottom”

Katie Evans-Reber and Steffi Wu of Gusto chat about common misunderstandings of employee handbooks, when they should be written, and pitfalls to avoid in “How to Create an Employee Handbook”

Latif Nanji of Roadmunk tells the story of finding his technical co-founder and gives his advice on the best way you can meet one, too in “How to Meet a Technical Co-Founder”

Rich Mironov, CEO of Mironov Consulting, outlines what he thinks a Vice President of Product Management does at medium-to-large tech companies in “What We Need in a VP of Product Management”

Prerna Gupta, CEO of Hooked, tells the story of building Hooked from ‘crazy idea’, to early evidence, overcoming challenges, the aha moment, and getting traction in “How We Got 10 Million Teens to Read Fiction on Their Phones”

Noopur Bakshi, Senior Product Manager at Adobe, reveals the most effective user interview questions and the process she follows before each interview to ensure that she gains meaningful insights in “Asking the Right Questions is Product Management”

Mattermark's Suggested Search of the Week

Based on Mattermark's data-driven Growth Score, industry tags, location, and employee counts, here are 26 VR startups with more than 50% employee growth in the last six months.

Revenue Per Lead: What You Need to Know About The Magic of Lead Segmentation

Even if your team is closing deals, there’s a good chance you’re not making the most of every lead in the pipeline. Best case scenario, that means you’re kissing a lot of those precious leads goodbye, or not getting as much out of them as you could.

You need to dig deeper into your sales data to better optimize your reps’ time by re-routing leads. But how do you do that? By analyzing revenue per lead.

How An Ancient Chinese War General Would Run Your Startup Better (read)

“The success of your startup is determined before you ship a single line of code.” Okay, you’re right, Sun Tzu, the ancient Chinese war general and author of The Art of War, didn’t quite write that. But given his emphasis on preparation and heuristics, I imagine it’s something he might’ve included in a modern-day version of the book targeted at Mattermark Daily subscribers. Here's the story.