A communication strategy being implemented by many nonprofits is segmentation, or the grouping of donor data by key characteristics. With this strategy, nonprofits can make the most of their outreach by creating personalized messaging to their audience. Our recent Article Collection, “Engage Donors With Personalized Communications,” offers actionable tips as well as real-world examples of how donor segmentation can maximize donations to your mission. Download today to discover best practices to improve your donor segmentation: The power of personalized donor communications Mail-list segmentation for beginners How an athletics department raised more with targeted mailing Personalized messaging using thank-you videos
