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McDonald’s Apologizes and Will Pull This Tactless Ad About a Boy and His Dead Father Approach to a sensitive topic goes awry By Patrick Coffee UPDATE: Immediately after we published this story, a McDonald's U.K. spokesperson confirmed that the chain had reversed course and decided to pull the ad. "We can confirm today that we have taken the decision to withdraw our 'Dad' TV advert," the statement read. "The advert will be removed from all media, including TV and cinema,...
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Lululemon Transcends Yoga Pants in This Mini Documentary Series by Vice Media’s In-House Agency Virtue produced the brand's first global campaign By Patrick Coffee At first glance, the world's coolest media company and its best-known purveyor of yoga pants may seem like an odd pairing. Yet, Lululemon picked Vice's in-house agency, Virtue, to reintroduce its name to the world with its first global ad campaign. The Canadian brand's evp of brand and community Duke Stump called the Virtue partnership...
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This Mother’s Day Ad for Skittles Was So Unsettling, They Pulled It Off YouTube Wrigley explains why it was taken down By Tim Nudd Skittles has a long and mostly proud history of celebrating anatomical oddities and physical ailments, from the famous "Touch" and "Beard" spots a decade ago to more recent work like "Bleachers." But the brand's Mother's Day ad for 2017, by DDB Chicago, apparently went a little too far, with its dramatization of a mother and...
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Got Plumber’s Crack? Everyone Does in This Revealing Ad for Liquid-Plumr It's about 'empowerment and confidence' By David Gianatasio Liquid-Plumr cracks wise in this new commercial from FCB Chicago. Various folks, ranging from a firefighter and florist to a bowler and boxer, expose some backside cleavage (though nothing overtly NSFW) as Rosemary Clooney's jaunty "Too Marvelous for Words" plays in the background. "There's a Plumr in all of us," proclaims the voiceover. A spiffy...
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Why Lucky Charms Is Stuffing 10,000 Cereal Boxes Full of Just Marshmallows It's a limited-time promo, but will health advocates be sweet on it? By Robert Klara Back in the good old days, when kids across America dug into sugar-laden breakfast cereals with nary a concerned glance from Mom, fans of Lucky Charms could be divided into two camps. There were those who simply gorged themselves on all that varicolored, crazy-shaped kibble. And then there were the young ones with the strength...
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Ever Think About What’s in a Tampon? This Company’s Subway Ads Start the Conversation Lola launches first non-digital campaign By Katie Richards Ladies of the world: Do you ever stop and think about how your tampons are made? Online tampon delivery brand Lola has and its spreading the word about its products--made from 100 percent organic cotton--to women of New York with its first big non-digital advertising campaign. Lola worked in partnership with creative agency The Working...
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Capture, Then Captivate: the Science and Magic Behind Video Ads That Connect More than ever, creativity is currency By Andrew Robertson Consumers like video. Today they have unprecedented opportunities to watch it whenever, wherever and however they want on their own terms of convenience. And they are doing just that. About 50 percent of all network traffic is from video today. By 2021 it will be 75 percent. More 18- to 49-year-olds now visit YouTube on...
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