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MCDONALD'S

Last week, the western world went wild over McDonald’s new “Halloween Choco Potato,” heralded as a harbinger of the pumpkin apocalypse, as if the trend had not already been done to death. Of the five McDonald’s I visited in Tokyo, none of them advertised the new creation in their windows, instead opting for signage of a melon-flavored Fanta or one of the chain’s standar... read more...

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