| | NAB 2017: Layer3 TV CTO Says Customer Is Center of the Universe | David Fellows presents case study on next-gen cable provider, says subs love 4K
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| WHY THIS MATTERS: The worlds of traditional cable TV, streaming video and digital lifestyles are all colliding, and weaving itself into those realms has been key to Layer3's development and subsequent launch, Fellows said during an NAB Show presentation in Las Vegas. | | Study Finds 55% Drop in Viewers Who Prefer TV Sets | Viewers shift to watching on laptops, PCs and smartphones, Accenture says
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| WHY THIS MATTERS: Only 25% of viewers worldwide say they prefer watching video on TV sets versus computers or mobile devices, compared with 52% who preferred TV sets a year ago, per the results of the consulting firm's annual survey. | | NAB 2017: Two MVPDs Roll Out 4K With SES, Vivicast | Marquette-Adams, Highlands Cable Group pivot out of trials
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| WHY THIS MATTERS: SES said more than 20 MVPDs representing an audience of nearly 10 million subs are involved in its UHD trials and deployments, including Verizon Communications, Frontier Communications, Buckeye Broadband, Service Electric Cable TV and a number of other small and midsized pay TV providers.
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| VIDWeek June 12-16, 2017 Learn More The Programmatic Summit June 12-13 | The Stewart Hotel, NYC Learn More Next TV Summit June 14, 2017 | The Stewart Hotel, NYC Learn More Emerging Video Tech Summit June 15, 2017 | Convene Conference Center, NYC Learn More Social TV Conference June 15, 2017 | Convene Conference Center, NYC Learn More Next Wave Of Leaders June 16, 2017 | The Stewart Hotel, NYC Learn More The Digital Media Tech Leadership Summit June 20-21, 2017 | Tampa Airport Marriott, FL Learn More
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