Hi John,

When it comes to influencer marketing, measurement can’t be an afterthought. It needs to be built in from the jump. That means: 

• Greater accountability to satisfy C-suite scrutiny
• A combination of qualitative and quantitative metrics
• Strong measurement frameworks to advocate for investments

Want to prove your ROI? Get the strategies in our new analyst report, “Influencer Marketing Measurement 2025,” available now.

Don’t miss it!
EMARKETER 

Compliments of Inmar.