Measurement in the Age of Privacy

How marketers can find a single source of truth - Hi John,

The US adoption rate for iOS 14+ is at 89%, while 37% of mobile app users have opted in for AppTrackingTransparency, according to AppsFlyer research.

To gain a full view of campaign performance, marketers now have to consolidate multiple data sets and cross-reference SKAdNetwork and mobile measurement partners.

Register here for "Privacy-Centric Attribution: The Quest for a Single Source of Truth," presented by AppsFlyer, and learn:

Holistic measurement trends in the age of privacy How mobile marketers are tactically unifying iOS 14+ data sets Insights that can be applied to overcome privacy challenges, like the deprecation of third-party cookies

Please reserve your seat today. Space is limited. This webinar will take place on Tuesday, April 5 at 2pm ET / 11am PT.

This Tech-Talk Webinar is sponsored content by AppsFlyer.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues who may be interested in mobile measurement. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com

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