To kick off the inaugural Digiday Media Briefing, the Digiday media team has compiled what we see as some of the top trends in the media industry today.
| Last year, the media industry changed a lot and, because of that, will change even more this year. Some changes will seem like a return to normal: returns to the office, in-person events and on-set shoots. Other changes will be further steps toward the future: new subscription programs, commerce platforms and 24/7 streaming channels. And still others remain to be seen, like what will actually replace the third-party cookie, whether newer platforms like Substack and TikTok can continue their rises and how many more media companies will consolidate and to what end. Read more below. To kick off the inaugural Digiday Media Briefing, the Digiday media team has compiled what we see as some of the top trends in the media industry today. Digiday caught up with Chipotle CMO Chris Brandt to hear about making a Super Bowl spot amid the Covid-19 pandemic as well as how the brand managed to figure out the tone of the spot. Publishers are pushing back targets for reopening offices this year, and employees are skeptical about returning to their desks soon. DoorDash had to pivot amid the pandemic to film its first Super Bowl spot that will be part of the eight-year-old apps rebranding. Other things to know about From diversity and equity to remote team management, we’ll offer case studies and tips for managers at the Future of Work Leadership Forum. See what else we’ll be covering and secure your spot today. From credit card fraud to account takeovers, brands and retailers must contend with a variety of e-commerce fraud. Download this new guide to unlock the tactics and technologies that are powering cutting-edge fraud mitigation strategies. Sponsored by sticky.io and Kount. When marketing teams are dealing with large volumes of content, inefficiencies in content management can significantly impact day-to-day operations. Many are turning to content hubs to solve that challenge. Sponsored by Sitecore. | | |
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howdy! | Sponsored by Twitter | | Timing can make or break a campaign launch | | After the planning and testing phases are complete, the critical question is whether a brand is ready to hit the ground running with its new campaign? When it comes to the Twitter feed, there are some timing, experience and tactical details that every brand can use to get its launch just right. | | |
howdy! | Sponsored by Criteo | | E-commerce is here to stay across categories | | While pandemic-impacted categories such as apparel look likely to bounce back in 2021, other categories that made major leaps in 2020 will sustain those heights this year. Food, beverage and tobacco online sales were up 102 percent year-over-year. For retailers whose everyday e-commerce categories include groceries and other consumables, their marketing strategies are emphasizing those items in 2021. | | |
howdy! | Sponsored by PubMatic | | WTF is the future of identity and addressability? | | Download this new guide to learn about the techniques and technologies that buyers and publishers are leveraging to master identity and addressability in an era of vanishing cookies, diminished mobile IDs and heightened regulations. | | |
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