| Today's Top Stories | | #1 | ANA Urges Changes in Agency Relationships
| | | The Association of National Advertisers has recommended that marketers make substantial changes to their relationships with ad agencies, The Wall Street Journal reports. The new ANA report comes in the wake of its probe that found rebates to agencies along with other nontransparent practices are "pervasive" in the U.S. The recommendations include: marketers establishing overarching media agency management principles, including disclosures of conflicts of interest; marketers establishing "primacy" over relationships with their agencies including more oversight of performance; and both parties should adopt a uniform code of conduct to guide their relationship.
Why This Matters: The report was actually put together for the ANA by marketing compliance specialist Ebuiquity/Firm Decisions on behalf of the advertisers' trade association. It contains suggestions and it remains to be seen how many marketers will actually reexamine their media agency relationships and work to adopt the recommendations.
Two Takes:WSJ | Ad Age
| | | #2 | Facebook Refines App-Install Ad Targeting
| | | The social platform has introduced App Event Organization, a new product designed to let marketers refine consumer targeting for app-install ads on Facebook, Instagram and Facebook's Audience Network, which runs mobile ads across a variety of apps and mobile web properties, Ad Age reports. Advertisers will be able to target people by bidding on one of 14 actions users have taken and their ad would reach users who exhibit a single behavior. They would have to separately bid on each user action.
Why This Matters: Facebook is continuously looking to find ways to draw more ad dollars. This latest move follows a similar one made by Google in May. Users have been downloading less apps of late. In May, the Top 15 apps saw downloads decline by 20% on average in the U.S., according to Nomura and SensorTower. But those numbers have not deterred Facebook.
A Take:Ad Age
| | | #3 | Major Brands Participate in Essence Festival
| | | The 22nd annual Essence Festival in New Orleans, hosted by Essence magazine parent company Time Inc. and sponsored by Coca-Cola drew close to a half million people this year in New Orleans. Other brands with participating sponsorships in the three-day cultural event included Ford, McDonald's, State Farm, Verizon, Prudential and Walmart. Each offered major brand activations at the festival.
Why This Matters: The festival focuses on African-American women and this is a desirable audience for marketers to reach out to. The live activations give the brand participants a special, hands-on way to do that. With the success of the festival continuing to grow in the U.S., Time Inc. and Essence are planning to hold an international festival in South Africa this November.
A Take: Ad Age | | #4 Social Influencers Will Promote Olympics (Digiday)
#5 Philanthropy Part of Back-to-School Pitches (Ad Age)
#6 McCann Wins Global Lysol Business (Adweek)
#7 Risks, Rewards Using Live Video (Ad Age)
#8 Hyundai Sponsors Youth Football Camps (MediaPost)
#9 McCann Absorbs Staples In-House Production Unit (Ad Age)
#10 Sony Tempts International Influencers (MediaPost)
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| | 215.7
U.S. persons who access the internet via multiple devices including desktop, laptop and mobile smartphones, according to eMarketer. Another 31.1 million access the internet via mobile only, while 18.8 million access it by desktop or laptop only.
Reported by eMarketer |
| | Ratings | Trump, Pence Don't Bump '60 Minutes'
By Michael Malone A double bill of Donald Trump and Mike Pence did not elevate 60 Minutes ratings, the CBS newsmag staple doing a 0.8 in adults 18-49, per Nielsen's overnights. That rating was flat with the previous Sunday's. 60 Minutes led into Big Brother at 1.8, up 6%, as CBS scored a 0.8 rating and 3 share for the night. Presumptive Republican Presidential nominee Trump and his running mate, Indiana governor Pence, sat with 60 Minutes correspondent Lesley Stahl at Trump's New York apartment. The two politicians star in the Republican National Convention in Cleveland this week. ABC won the night at 1.2/5, ahead of NBC's 0.7/3 and Fox's 0.5/2. After a repeat of Celebrity Family Feud, ABC aired a new episode at a flat 1.5, then $100,000 Pyramid at 1.4, down a tenth, and Match Game at a flat 1.2. NBC and Fox were in repeats. For more, click HERE |
| | Fates & Fortunes | TIM SPENGLER was named to the newly created position of president and chief revenue officer at advanced TV ad company Simulmedia. Spengler was most recently CEO of Fuisz Video, but prior to that was president, content marketing & revenue strategy at Clear Channel. He also served as worldwide CEO at Magna Global and spent 12 years at media agency Initiative, where he oversaw national TV buying and was later named chief activation officer before being promoted to president. LEIGH TERRY was named CEO of IPG Mediabrands Asia Pacific. He was most recently CEO of Omnicom Media Group in Australia and New Zealand. He also worked at Omnicom media agency OMD in London and Australia. RANDY MOSS has joined ESPN where he will serve as an analyst on Sunday NFL Countdown and on Monday Night Countdown. The six-time Pro Bowl star who played for 14 seasons on five NFL teams was most recently an NFL analyst for Fox Sports on its Sunday morning Fox NFL Kickoff pregame show. DEV PRAGAD was named CEO at IBT Media North America. He will continue in his role as CEO of IBT Media EMEA. Etienne Uzac, who is a cofounder of IBT Media and previously oversaw IBT North America in his position as CEO of global IBT Media, will move to the new role as IBT Media chairman. He will not be replaced as global CEO of IBT Media.
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| Media Buyer & Planner Today
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Phone: 201-314-0424 | Send Email
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