| Today's Top Stories | | #1 | Coke Unveils Olympics Campaign
| | | Coca-Cola is rolling out its Rio Olympics ad campaign that will include TV and print ads featuring 79 Olympic athletes from 23 countries. The campaign has the hashtag #ThatsGold and lead creative agency is Ogilvy & Mather Brazil. Coke is also sponsoring the 2016 Olympic Torch Relay, which passes through 320 cities worldwide leading up to the Games. Commemorative cans and bottles are also part of the campaign.
Why This Matters: The 2016 Olympics marks 88 years of Olympic partnership for the brand, having first sponsored the Games in 1928. Coke just lost pro golfer Jordan Spieth from its campaign when he decided to pull out of the Olympics due to Zika virus concerns. But Coke has plenty of athletes remaining in its campaign.
Two Takes:Ad Age | Adweek
| | | #2 | Chevy Pulls 'Wendy Willams' Sponsorship
| | | The automaker has pulled out of a deal with the syndicated talk show following controversial remarks made by the host about historically black colleges and the NAACP. Williams on her show took issue with comments made by actor Jesse Williams during the BET Awards. But a Chevy spokesperson did not acknowledge to Ad Age that Wendy Willams' remarks were the reason for the withdrawal.
Why This Matters: Brands are very sensitive today about what type of environment their advertising is associated with, particularly when it comes to politics that can impact consumers' opinions of a brand.
A Take:Ad Age
| | | #3 | Former Employee Critiques W+K on #BlackLivesMatter
| | | Brandon Burns, who worked as a hiring manager at Wieden+Kennedy, says in a first person article on Medium.com that while putting up the hashtag statement on its website was commendable, W+K, like most agencies, has a long way to go before it becomes truly employee diverse. He says 28 of its 30 creative directors are white males, while 80% of the copywriters, art directors, and tech personnel are white males.
Why This Matters: Burns says he used the situation to raise the point that simply stating an objective or support of a position, doesn't mean reform will take place. In the case of W+K, while the intent was good, actions have to be taken to turn around the reality that minorities and women, too still play a very minor role at the agency.
Two Takes: Adweek | Medium | | #4 Agencies Get Into Pokmon Go Game (Digiday)
#5 Amazon Top Brand Among Consumers (Adweek)
#6 Fanatics Debuts First TV Campaign in ESPYs (WSJ)
#7 Facebook Chatter Foresees Beauty Trends (Adweek)
#8 Upfront Dollars Projected to Be Up (MediaPost)
#9 Time Inc. Creates Digital Ad Sales Teams (Adweek)
#10 Survey Finds Rise in Millennial Cord Cutters (B&C)
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Percentage of internet users worldwide who do not typically watch digital news videos because they find reading "quicker and more convenient," according to a survey by Reuters Institute. Some 35% say they are also "put off" by pre-roll ads and 20% say digital videos take too long to load.
Reported by eMarketer |
| | Ratings | MLB All-Stars Pace Fox
By Michael Malone Fox took top broadcast honors Tuesday, with the MLB All-Star Game pacing the network to a 2.0 rating in adults 18-49, according to Nielsen's overnights, and an 8 share. The American League prevailed, as it typically does in the Midsummer Classic, 4-2. Ratings for the game will be available later. Last year's contest did a 6.6 rating and 12 share on Fox, a record low. Just off the pace was NBC at 1.9/7, as America's Got Talent did a 2.3, down 12% from last week, and Maya & Marty a flat 1.0. ABC had a 1.0/4, with repeated game shows before a new To Tell the Truth at 1.1, up from 1.0. CBS repeated NCIS before a new Zoo drew a flat 0.8. On CW, a repeat of The Flash led into a new Containment at 0.3, up a tenth, giving the network a 0.3/1 on the night. For more, click HERE |
| | Fates & Fortunes | CATHERINE PATTERSON has been named director of interactive and activation at Y&R New York. She joins from McCann New York, where she held a similar role. ERIC ACKLEY has also joined Y&R New York as digital experience director. He most recently held a digital role at Geometry Global. Also joining the agency is RYAN BLUM who was named executive creative director. He was most recently with Publicis Seattle. LAUREL BERNARD was appointed president of entertainment marketing at Simulmedia. She was most recently executive VP of marketing at Fox Broadcasting. JASON KLEINMAN has joined Hearst Magazines Digital Media in the newly created role of VP of brand solutions. He will oversee global digital ad strategy across all of Hearst magazines in the U.S. and abroad. He was previously senior VP of Guardian Labs and brand partnerships at Guardian News & Media. He also served as director of product marketing at The New York Times. UMANG SHAH was named chief marketing officer at The Gendel Girls. He was most recently head of digital marketing at Campbell Soup. LAURA CARACCIOLI was named senior VP, head of brand partnerships at Fox Broadcasting Co. She was most recently president of content marketing at Electus. Prior to that, she was an executive VP at Starcom, where she spent 15 years in assorted posts.
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