Media Buyer + Planner: McDonald’s Shakeup; NBCU Upfront Campaign

CBS and NBC were the top broadcasters Tuesday, both putting up a 1.3 in adults 18-49, and a 5 share. CBS had NCIS at 1.5, down a tenth of a point, then Bull at a flat 1.3, and NCIS: New Orleans at 1.0, also down a tenth.

NBC had The Voice at 1.9, down 10%, then Chicago Fire down 7% at 1.3, and a double run of Trial and Error at 0.9 and 0.7; last week’s double run was 1.0 and 0.8.

Fox was just off the pace at 1.2/4. New Girl did a flat 0.9 and The Mick a 0.8, down a tenth, then the premiere of Prison Break scored a 1.5.

ABC did a 1.0/4. The Middle scored a 1.3, down a tenth from its last fresh airing, and American Housewife fell 14% to 1.2. Fresh Off the Boat scored a flat 1.1 and Imaginary Mary a 0.9; the latter premiered at 1.4. Marvel’s Agents of S.H.I.E.L.D. rated a flat 0.7.

The CW scored a 0.5/2. DC’s Legends of Tomorrow had a flat 0.6 and the season premiere of iZombie a 0.4.

Among Spanish-language networks, Telemundo and Univision both had a 0.6/2.

• RAHUL SABNIS was named to the newly created position of executive creative director at iHeartMedia. He was most recently head of creative, Americas, for MullenLowe Profero, a post he held since 2015. Prior to that he was a group creative director at 360i and before that held creative positions at Havas New York.
• SCOTT ROULET was appointed VP and head of programmatic advertising initiatives at audience auditing company BPA Worldwide. He will oversee BPA's launch of a B2B media exchange. Roulet operated his own consultancy, SER Media and Associates prior to joining the staff of BPA. He also co-founded and served as president of BBN, a B2B digital ad company that he sold in 2015.
• TONY ROMO will become a CBS Sports' lead NFL game analyst this coming season. Romo recently announced his retirement from the NFL, where he played for 14 years with the Dallas Cowboys. He will join announcer Jim Nantz as part of the lead team for the CBS telecasts of NFL games on Thursday night and Sunday afternoon. He replaces former New York Giants quarterback Phil Simms, whose agent says his future with the network is up in the air.