| Today's Top Stories | | #1 | Sponsors Pull Out Of VH1's 'Dating Naked'
| | | Mondelez, Henkel and retail hhgregg have pulled their commercials from VH1 reality show Dating Naked following complaints by the Parents Television Council, Ad Age reports. On the show, contestants spend most of their time in the nude with genitals and breasts blurred out. PTC began contacting marketers on June 29 two episodes into the third season of the series.
Why This Matters: The PTC has traditionally tried to organize ad boycotts against TV programming it deems to contain sex, violence and profanity that should not be seen by children. Many times the boycott efforts are ignored, but in this instance, a handful of brands agreed with the PTC and pulled out. Each brand said their buys on VH1 were general, where ads were placed randomly in assorted shows and that they did not specifically ask to be in Dating Naked.
A Take:Ad Age
| | | #2 | Google Charged With Restricting Competing Search Ads
| | | The European Commission, which already has another complaint against search engine Google, has now alleged that Google abused its dominance in search by restricting ads from competing search companies, Broadcasting & Cable reports. The EC says this is giving it unfair advantage over its competition by not allowing third party websites to display search ads from its competitors.
Why This Matters: Google has 10 weeks to respond to the objections, but issued a statement saying, "We'll examine the Commission's renewed cases and provide a detailed response in the coming weeks."
A Take:B&C
| | | #3 | Ion Gets Trickle Down Upfront Dollars
| | | With the larger cable networks both commanding higher ad pricing increases in the upfront and turning away advertisers who refused to pay double-digit price increases, marketers placed more dollars with television network Ion, Ad Age reports. One media buyer says, "I'd definitely say some of the dollars that weren't able to land on the bigger cable nets like USA and Turner have trickled down to the Ions and WGNs of the world. They definitely got trickle down money." In a typical year, Ion would take "anything that's thrown their way," said another buyer. "But that wasn't the case this year."
Why This Matters: The different dynamics in this year's upfront could have opened some buyers' eyes to the value of Ion. It averages about 1.3 million viewers and a 0.3 18-49 demo rating in primetime and has some popular off network shows, mostly from CBS.
A Take: Ad Age | | #4 Instagram Courts Athletes to Draw Sports Users (Digiday)
#5 The Five Emmy Nominated Ads (WSJ)
#6 Players Tribune Searches for Mass Audience (Digiday)
#7 Google: Ads 62% Viewable in U.S. (MediaPost)
#8 Dentsu Acquires Taiwan Digital Agency (MediaPost)
#9 Sharp Tries to Turn Around Declining Sales (Digiday)
#10 Microsoft Bing to Hold Agency Awards Event (MediaPost)
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| | 30.9
Percentage share of worldwide digital ad revenue that Google will take in during 2016, according to eMarketer. Next is Facebook with 12%. Yahoo is projected to earn 1.5% of worldwide digital ad dollars this year.
Reported by eMarketer |
| | Ratings | CBS Wins With 'Brother'
By Michael Malone CBS took the broadcast ratings crown Thursday thanks to Big Brother, the network posting a 1.3 in viewers 18-49, per Nielsen's overnights, and a 5 share. Following repeats, Big Brother scored a flat 1.9, and was followed by a repeated Code Black. ABC notched a 0.9/4, with a President Obama town hall special rating a 1.0, then Greatest Hits down a tenth at 0.9 and a repeat of Match Game. Fox and NBC tied at 0.7/3. Fox had Bones at 0.8, down a tenth from its last original airing, and Home Free at a flat 0.5. NBC aired a Spartan: Ultimate Team Challenge repeat before a new one did a 0.9, and Aquarius rated a 0.5; both were flat with last week. The CW had a DC's Legends of Tomorrow repeat, then Beauty and the Beast at a flat 0.2. That made for a 0.2/1 on the night. For more, click HERE |
| | Fates & Fortunes | ROBIN FITZGERALD was named executive VP and chief creative officer at BBDO Atlanta. She is the first female to hold the chief creative officer post in a BBDO office in the U.S. Fitzgerald was previously executive creative director at Crispin Porter + Bogusky Los Angeles, where she spent five years. She also held creative posts at TBWA/Chiat/Day Los Angeles. JIMMY SCHOUGAARD was named global president of OgilvyOne, succeeding DIMITRI MAEX who is stepping down after 17 years with the agency. Schougaard was previously global managing director of OgilvyOne and also served as CEO of Ogilvy Denmark.
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Phone: 201-314-0424 | Send Email
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