Media diversification strategies from TikTok to CTV EMEA Client Director at Croud, Connie Del Bonno offers five specialist tips.
ClickZ Daily: Nov 07, 2022 |
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| Good morning! As audiences create and control their content consumption through TikTok and CTV, media diversification is no longer an option. Connie Del Bonno, EMEA Client Director, Croud, discusses the new era of media and offers five specialist tips for media diversification. _______________________________________________________ We have partnered with ClicData to gather and synthesize the views of marketing teams globally in regard to their data analytics tools and systems. Please complete this short survey on ‘Data Analytics in Marketing – 2022‘ to gain insights on – What type of systems do marketing teams use and for what purpose? What are the advantages and limitations? What is the value obtained? What to expect in terms of trends in the coming 2-3 years? Team ClickZ The ClickZ Marketing Masters Podcast Season 2 is now live! Tune in on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Media Connie Del Bono Household level targeting, reaching users beyond traditional methods such as display and pre-roll, and using CTV to complement client's linear TV campaign efforts when relevant are some effective ways to maximize targeting efforts. |
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Marketing David Nicholson Economic uncertainty is a chance for marketers to get ahead, but ensure visibility and compliance are top of mind, says Brandverity's Chappell Read more |
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| Collaboration Benjamin Broomfield "So much of digital and app-based marketing is only profitable for the businesses involved, not the customer. The offers you see in these adverts or promotions only lead you to another digital product. They lead you to something else to sign up to or subscribe to." Read more |
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| Marketing David Nicholson As industries around the world grapple with a down economy, marketers are looking for cost-effective strategies that maximize return on investment and minimize risk Read more |
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| Metaverse Skip Wilson Big tech’s vision of the metaverse is coming. But as the hardware and software are created, we can build our new world as it should have been - and culture should be top of mind Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Do your stakeholder mapping. Identify your influencers. Invest in those relationships. Find your superusers and build relationships from the bottom up.” Download now |
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| AR & VR Benjamin Broomfield "Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. This is not true. It is extremely scalable." Download now |
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| Loyalty Benjamin Broomfield Azlan advocates for a model that moves away from measuring products and services in individual channels, toward measuring success from a customer perspective. Download now |
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| | | | Analytics Rucha Kadam Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, companies have numerous opportunities to personalize marketing messages. Download now |
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