Employees and union members at a number of media companies had not heard of anyone facing disciplinary actions for continuing to work from home.
Media employees face no consequences for ignoring return-to-office requests — yet Despite increasing calls for staff to come back to the office this fall, many employees at media companies say they haven't faced any repercussions for ignoring those requests. Additional coverage: Digiday Media and content platform Marketecture have joined forces to help close the gap between buyers and vendors by shining a light on the multibillion-dollar ad tech industry. As shown by the success of Netflix's "Cyberpunk: Edgerunners" and other game-inspired shows, gaming intellectual properties are increasingly becoming a central battleground in the media wars. In this video, Digiday's media team recaps their top takeaways from the Digiday Publishing Summit, and media executives in attendance share the opportunities, challenges and industry trends that are top of mind for them at the moment. After the disruption of GDPR, the digital media sector is marching back up hill. As Stagwell Media Network continues to beef up its offerings by adding creative, commerce and other agencies to its roster, multi-discipline agency Gale, one of its lesser known properties, is serving as an internal “influencer” agency. More in this Digiday+ Media Buying Briefing. E-bike startup Lime is finding more ways to focus on local markets that get people to think about why they should use new forms of transportation and how its products could fit into residents' daily lives. Women's healthcare network Tia is using social media and out-of-home ads to drive conversation around their patients' care. Other things to know about Digiday+ and Marketecture are now offering a new bundle membership, so you can enjoy the benefits of Digiday+ and also get smarter about technology vendors and their solutions. Subscribe here. Join this webinar on October 18 at 1 p.m. EDT to learn how marketers are building campaign-metrics experimentation into their strategies while navigating rising costs. Sponsored by Cardlytics. For brands inadvertently associated with inappropriate content on video platforms, it takes time to regain consumer trust. Sponsored by Dailymotion. | | |
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