For Digiday+ members, editor-in-chief Brian Morrissey shares his thoughts about the known knowns and the unknown unknowns of what will disrupt the media industry during the coronavirus pandemic. "Some publishers are more exposed than others, but most I’ve spoken to are preparing for a 30% drop in forecasted revenue," he writes. Read more below. Other things to know about - We're hosting a special live recording of the Digiday Podcast tomorrow at 3 p.m. ET with Complex Networks CEO and founder Rich Antoniello. Register here to tune in over Zoom.
- Advertisers and agencies, tell us: As the programmatic landscape expands, what’s the proper investment mix between established platforms and newer ones like out-of-home and audio? How should your company’s investment strategy change over the next year? Sponsored by MiQ.
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| Coronavirus Fallout | | | | Every crisis is an opportunity. Our world’s current travails have given me the opportunity to return to writing. Every week I’m going to provide perspective on how media leaders are adapting to a world turned upside down. Please email me with thoughts. In February 2002, in the wake of the U.S.-led invasion of Iraq, chaos […] | | |
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howdy! | Coronavirus Fallout | | | | Publishers relying on commerce revenue face hurdles as merchants close their affiliate programs and drop commission rates to zero. | | |
| Sponsored by FullContact | | | | With third-party cookies dying, some marketers are turning to Mobile Advertising IDs, aka MAIDs. In this new guide, learn how advertisers are using MAIDs to suppress redundant ads and consolidate CRM data. | | |
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howdy! | Coronavirus Fallout | | | | Tastemade, Meredith and the NYT Cooking grapple with what remote working will mean for their production schedules. | | |
| Sponsored by Confiant | | | | New research finds that 1 in 150 ads served in 2019 were either dangerous or low-quality, including 29 billion malicious ads and 27.4 billion unwanted in-banner video placements. | | |
howdy! | Coronavirus Fallout | | | | SAP felt the hit of the coronavirus outbreak early on this year, canceling three of its own customer events and a large presence at SXSW on safety grounds. As the situation developed, SAP’s CMO Alicia Tillman instructed her team to reprioritize the media mix around digital and short-term activations that can help its corporate customers […] | | |
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| Sponsored by CafeMedia | | | | Cookies and regulations are changing the ways publishers make money from advertising, and new research finds that different-sized companies are taking different approaches. In a webinar on April 13, at 3 p.m. EST, join experts from CafeMedia, Huge and beyond as they discuss the revenue strategies that businesses must consider. | | |
howdy! | | | | | Due to the coronavirus, freelancers say the job market is much more competitive and that, overall, prospects are slim to none. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | There’s more ways than ever for teens to make money. Some teenagers are foregoing the typical 20 hours per week part-time job in favor of starting their own side hustles, like promoting sponsored content on their Instagram pages or selling secondhand clothes. | | |
| | | | | The coronavirus pandemic brings uncertainty to the advertising business as much as anywhere else, but GroupM's Brian Wieser sees it as a chance for multinational companies to step up and earn goodwill with smart initiatives. "Every brand should be trying to figure out how they could be helpful," he said on the Digiday Podcast. |
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