Media ERGs foster community among hybrid workforces

Managers at media firms are intent on fostering company culture and connection among their hybrid employees. ERGs are proving to be a valuable channel for achieving those goals.

June 27, 2022

Managers at media firms are intent on fostering company culture and connection among their hybrid employees. ERGs are proving to be a valuable channel for achieving those goals. Additional coverage: More than a dozen VidCon attendees share how they feel about YouTube and TikTok, why Instagram seems to be fading (or at least aging) and which streaming services they prefer. Discord -- a popular messaging platform for gamers that in recent years has gained more mainstream adoption -- has been increasingly important for Samsung's metaverse strategy. Vice Media Group and Hunker see an opportunity for CPC pricing, but Wirecutter doesn't think it's worth the effort. Ask 10 media buyers their most important issues at Cannes Lions, you’ll get 11 different answers. The one consistent theme expressed: happiness at being able to get together again in person to share ideas, visions, deals and frustrations. More in this Digiday+ Media Buying Briefing. Walmart's new advertisement deals, Twitch's change to streamer revenue, Equal Entertainment Acquiring Pride Media, and more in this week's Digiday DealBook. To get a sense of the in-house work AB InBev is doing through agency draftLine, and in light of rumblings of an in-house resurgence as marketers prepare for the pending economic recession, Digiday caught up with Tracy Stallard, draftLine's founder and global CEO, at this year's Cannes festival. Other things to know about From Digiday's sister brand WorkLife: Categories have been announced for this year's WorkLife Awards. Categories include Best Hybrid Work Environment, Top Recruiter, Employer of the Year and more. Submit by July 15 to receive the best rates on entries. Contextual targeting enables brands to deliver non-intrusive and relevant ads, helping to avoid consumer feelings of antipathy toward traditional advertising strategies. Sponsored by Seedtag. Download this new guide to learn how access to video-level data enables contextual audience targeting and ensures brand safe environments. Sponsored by IRIS.TV and 4D. Top Stories Ivy Liu Modern Newsroom Media ERGs foster community among hybrid workforces Managers at media firms are intent on fostering company culture and connection among their hybrid employees. ERGs are proving to be a valuable channel for achieving those goals. howdy! Streaming Outside The Box 'It's a love-hate relationship': VidCon's Gen Z attendees sound off on TikTok, YouTube, Instagram, TV and streaming More than a dozen VidCon attendees share how they feel about YouTube and TikTok, why Instagram seems to be fading (or at least aging) and which streaming services they prefer. Sponsored by Wrike The marketer’s guide to optimized collaboration In the wake of the pandemic and the midst of the Great Resignation, the need for streamlined and straightforward collaboration strategies and tools for marketing teams is paramount. Advertisement howdy! Beyond Ads Samsung turns to Discord to build out its metaverse strategy Discord — a popular messaging platform for gamers that in recent years has gained more mainstream adoption — has been increasingly important for Samsung’s metaverse strategy. Sponsored by Wiland The first-party data handbook: Tactics for taking first-party data beyond personalization Download this new guide to learn how marketers are utilizing data collaborations to enrich their first-party data to drive privacy-compliant acquisition campaigns. howdy! Content & Commerce 'The juice is not always worth the squeeze': Publishers evaluate cost-per-click pricing models in their commerce businesses Vice Media Group and Hunker see an opportunity for CPC pricing, but Wirecutter doesn’t think it’s worth the effort. Advertisement Sponsored by Amazon Marketers are elevating campaigns with customer-centric creative A customer-centric creative approach combines learnings from past campaigns with audience insight specific to creative elements. howdy! DIGIDAY+ MEMBER EXCLUSIVE Media Buying Briefing: From Cannes Lions, wrestling with measurement, fraud and the 'multiverse' Ask 10 media buyers their most important issues at Cannes Lions, you’ll get 11 different answers. The one consistent theme expressed: happiness at being able to get together again in person to share ideas, visions, deals and frustrations. howdy! Content & Commerce Digiday DealBook: Walmart's new advertisement deals, Twitch's change to streamer revenue, Equal Entertainment Acquiring Pride Media, and more Walmart’s new advertisement deals, Twitch’s change to streamer revenue, Equal Entertainment Acquiring Pride Media, and more in this week’s Digiday DealBook. All Latest Stories Cannes Cannes Podcast: Jellyfish CEO Rob Pierre believes in prioritizing platform partners as much as clients Jellyfish keys on two philosophies – no regions or divisions – and the network treats the major platforms as importantly as it does its clients.

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