Dave Lorenzo's Inside BS Show: Dear John, Listen to Today's Show: https://youtu.be/TDujwadNCz4 Media Matters: How to Build a Powerful Personal Brand | Rafer Weigel | #11
You should build a personal brand by using the media. You read that correctly. Building a powerful brand starts with delivering value to a large audience and writing articles, doing podcasts and shooting video can help. Dave Lorenzo’s guest today is Rafer Wiegel and he helps us discover how to build our brand using the tools available to all of us. Chapters 00:00 How to Build Your Personal Brand with the Media 01:40 How to Go from Being a Media Personality to Entrepreneurship 03:00 Why Getting Fired was the Best Thing for Rafer to Improve His Life 04:15 How Vulnerability Helps Make You More Attractive in Business in Life 05:40 Rafer Shares the Secret to Connecting with an Audience 07:30 The Things Rafer Learned from Adversity 08:45 Dave Shares Some Vulnerability 10:50 How Do We Get Past Resistance to Doing Media? 14:00 How Video Leads to More Sales 17:53 What is the Right Way to Present a Video Testimonial? 19:45 How Should a Video Position You? 24:00 How Do You Select the Topics for a Video? 26:20 Is Traditional Media Feeling Pressure from Social Media and YouTube? 29:30 How Do You Develop a Media Presence? 33:00 If Your Intentions Are Good it is Ok to Leverage Media to Influence People Rafer Weigel’s Contact Information (312) 914-8690 https://weigelmediagroup.com/ info@weigelmediagroup.com About Rafer Weigel Rafer Weigel is the president and founder of Weigel Media Group. His passion for storytelling is evident in his decades of experience as a news anchor and reporter for television news and print media. Rafer has won multiple awards working at blue-chip companies, including CNN, Fox News, ABC 7 Chicago, Fox 2 St. Louis, the Chicago Sun-Times and the Los Angeles Times. Years of reporting experience have honed Rafer’s ability to discern the personal connection in any story, from breaking news to a human-interest piece. Even as a sports reporter and anchor, he conveyed stories that appealed even to non-sports fans by focusing on the elements that transcended sports and resonated with viewers on a personal level. At Weigel Media Group, Rafer is just as committed to identifying those client assets that connect with an audience. He gets to the heart of a story by using his interviewing skills to put people at ease to uncover their key messages.
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