Is this the end of Paramount -- and big linear media -- as we know it, or is this the beginning of the final phase of the transition from traditional ... Read the whole story
Which is the most AI-centric of the major agency holding companies? Based on a "Media3.0" analysis of their annual reports, WPP is far and away the most dominant, followed by ... Read the whole story
Join Michael Haygood, Senior Director, CPG Omni-Channel Solutions at Catalina and Ashley Hoeg, Team Director, Media and Data Solutions at Catalina on 5/23 at 1pm EST as they share case studies and explain how agencies and brands can leverage the latest CTV trends to drive growth. Click for more
The warning puts brands, endorsers, developers, toy makers and others on notice about misleading children under 13 vis a vis AI-generated advertising. Read the whole story
Despite only being deployed in an estimated 7% of marketing activities, marketers say it has already boosted sales and customer satisfaction, while reducing overhead costs. Read the whole story
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