It's been years since former IPG Media Lab futurist Josh Lovison released one of his annual technology trends forecasts. Check out the one he just released for 2024 to find ... Read the whole story
IAB Tech Lab CEO Anthony Katsur shared his thoughts on how AI will change media buying, the most likely tech advancements in 2024, and the deprecation of cookies on Google ... Read the whole story
At the MediaPost Digital Out-of-Home Insider Summit we do more than a drive-by of the DOOH landscape. From media mapping to targeting, dynamic creative to measurement, the early-in brands and media planners will share what they have learned, and what they expect from a future where any IRL surface can be connected and messaged. Click for more
Former long-time agency insiders -- Sarah Fay, Barry Lowenthal, Deirdre McGlashan -- and journalist Bob Guccione Jr. debate the merits and pitfalls for Madison Avenue's embrace of AI. Read the whole story
The "generative parser," which will support the rollout of Google's search generative experience from Search Labs, has been tracking Google tests to prepare marketers for how they will see GAI ... Read the whole story
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