With an "official" industry AI advertising awards show likely to be announced any day now, this best/worst list may give you a running start. Read the whole story
How can marketers make the most of social commerce? Scott Sutton, CEO of Later - which manages social media and influencer campaigns where creators receive commissions for posting sponsored content ... Read the whole story
At MediaPost's Retail Brand Insider Summit we challenge retail marketing execs to share how they're managing their multichannel mix. How are they ensuring that they're talking with consumers on the right channel and in the right way. Does the "reaching everyone everywhere" strategy still play or are they instead opting to be more efficient by focusing on their ideal customers' preferred channels and meeting them there? Click for more
In this week's edition Shelly Palmer returns to give us a 3.know debrief on DeepSeek, and why it's not such a bad thing for big agency holdcos. Read the whole story
"To just really manifest that connection in people's minds and to hopefully alter the phenomenon - at least temporarily - to make people dream about you and the product together." Read the whole story
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