It's not easy to breathe new life into a product that has been around for over a decade. Children's entertainment company Spin Master wanted to showcase one of its top-selling ... Read the whole story
As I read Dentsu's latest report about gaming, it seemed part manifesto, part love letter and part cheat sheet. But I'm not its target audience. Marketers are. So I spoke ... Read the whole story
It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to prove or disprove media hypotheses. Read the whole story
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The watermarks are embedded directly into AI-generated images, audio, text and video. Some call it a "game-changer" for advertisers and marketers. Read the whole story
Microsoft and Salesforce recently announced AI agents and now Google will join a crowded but lucrative space. Code-named Project Jarvis, the technology will conduct consumer functions to minimize mundane tasks. Read the whole story
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